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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. Start early: Begin the research process at the inception of your branding idea.

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Feature Request Template: How to Collect User Feedback and Suggestions and Improve Accordingly

Userpilot

Have you ever wondered what your best customers have to say? And how you can collect feedback with a feature request template? Communication between you and your users plays a critical role in ensuring the success of your product. A feature request template helps you collect and organize feature requests from your customers.

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UX Roadmap: What Is It and How to Create One?

Userpilot

By prioritizing the UX team’s effort to address the most acute user problems, a UX roadmap has a significant impact on improving satisfaction and loyalty. UX research aims to identify specific user pain points. Common research techniques include user behavior analysis, surveys, and interviews. Book the demo! UX roadmap.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

This feature, if it solves a customer problem, results in measurable changes in how customers behave in your product, and ultimately this behavior change delivers an impact to your business. It wasn’t enough to efficiently solve customer problems; we needed to be thinking about how we were helping our business to be more successful.

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How to Use Incremental Innovation to Build and Grow SaaS Products

Userpilot

Incremental innovation gives you time to listen to user feedback. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. If your customer feedback shows your product is very different from what they need, don’t wait and pivot.

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The Lean Product Playbook Summary?—?achieving Product-Market Fit in 6 steps

The Product Coalition

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

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How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

Mixpanel

MAU, or Mobile Apps Unlocked, is a gathering of 2,500+ leaders from top mobile brands around the world that takes place every spring in Las Vegas. Gil Sadis, VP of Product at Lemonade, joined this year to share how his team used customer data to increase their users by 500% in just three years.