Customer Churn Rate: How to Calculate and Improve Churn
Userpilot
JULY 18, 2023
Similar to the monthly churn rate, calculate your annual churn rate by dividing the total number of customers lost in a year by the number you had at the start of the year. For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%.
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