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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The new brands are connecting with a new generation in a number of new ways.

Branding 123
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Connect and conquer ? build your brand by staging events

Intercom, Inc.

It’s something you definitely don’t get with paid advertising either. Definitely not. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Companies that are successful at building brand experiences never outsource their ideas or their voice. Is it as measurable? Not always.

Events 205
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How to drive and increase traffic to your startup website

Nulab

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. Definitions. Social media.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”. We think these definitions are too one-dimensional because they’re focussed on products going TO the market. What is Product Marketing?

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The Startup Lifecycle: How To Win At Each Stage

The Product Coalition

Every startup goes through three basic stages as it strives to become the next Uber or Amazon: idea, launch, and growth. The secret to becoming a successful startup lies in knowing your strengths and weaknesses and overcoming all the obstacles you will face along your journey. Why Do Most Startups Fail? No Market Need.

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A Data-Driven Case: Market Sizing (TAM, SAM, SOM) & GTM Goals

The Product Coalition

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Case: “ Suppose you have been hired as a PM for a tech startup that is trying to launch smartwatches in India in a non-premium segment. Simple definition of TAM, SAM, SOM ??