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Leveraging Software Platforms

Roman Pichler

Be Clear on What a Software Platform Is. Different people have suggested different definitions for the term software platform. Let me briefly share mine: I view such a platform as a collection of software assets that are used by several products, as the following picture illustrates. Treat the Platform as a Product.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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Net Promoter Score Definition: Your Key to Customer Loyalty Insights

Userpilot

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. The Net Promoter Score survey plays a pivotal role in this by identifying the most satisfied customers who are likely to advocate for your brand. That’s where Net Promoter Score (NPS) comes into play.

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Dealing with an Underperforming Development Team

Roman Pichler

A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. Say that you are working on a new brand-new product. But this would be wrong.

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Stop Saying Nothing: How to Write Copy for Your Software Company

Business of Software Conference

Software, to the average person, is pretty boring. How to Write Copy for Your Software Company 1. Search Amazon for customer reviews on industry-related products or books. One study tested how bottled water brands can use personality in their branding to improve consumer brand recognition and preference.

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The Ultimate Guide to Product Tours Software

Userpilot

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Beyond the Software – How to Get the Best Results from Product Tours. Styling requires coding. Source: userpilot.com. Pros of Userpilot. Cons of Intercom.

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2022 in review: Highlights from this year’s best conversations

Intercom, Inc.

Niamh O’Connor , Brand Editor at Intercom. An area we paid a lot of attention to was our own internal rate of productivity and efficiency, and we kicked off a project to evaluate everything, every process, every step, every part of how software goes from idea through to live production. Paul Adams: Yeah, it definitely did.