Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. TL;DR Email marketing can be used to acquire new customers , retain existing customers, increase conversion rates, and continuously nurture customer relationships until they become advocates for your brand.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

FEBRUARY 4, 2023

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. Fast support, personalized experiences, and feedback collection are all core strategies that can help you wow your customers. First of all, it strengthens the relationship between your brand and its customers.

User Testing 74

User Testing Customer Experience Customer Feedback Feedback Software 74

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.

Research Software 78

Research Software Feedback Software User Testing Reporting Tools 78

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. Product-led Growth. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 91

Feedback Software User Friction User Testing Customer Experience 91

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? What is a product marketing strategy?

Research Software 57

Research Software Analytic Tools Feedback Software Onboarding KPIs 57

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Userpilot

AUGUST 30, 2023

Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Consideration: In this stage, potential customers become aware of your product and are looking at it as a potential solution to their problem.

Research Software 87

Research Software Feedback Software Customer Experience Customer Feedback 87

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Transactional model.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Use colored buttons, animated videos, and product screenshots to create visually appealing landing pages. Demo video. What is a SaaS landing page? Call-to-action (CTA). Airtable Airtable landing page.

Feedback Software 81

Feedback Software Reporting Tools Embedded Analytics User Friction 81

Userpilot

JULY 26, 2022

Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. They involve all actions that lead directly to purchases, such as: Booking a demo. Such actions include signing up for your company’s newsletter or downloading an ebook.

Customer Feedback 82

Customer Feedback Customer Experience User Testing Feedback Software 82

Userpilot

AUGUST 30, 2023

Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Consideration: In this stage, potential customers become aware of your product and are looking at it as a potential solution to their problem.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Pre-signup Product Marketing Tools. Also: it’s really curated.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

UX Studio

JUNE 27, 2018

In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. The product: Split expenses at checkout. During the seven-week project, we carried out workshops, built a clickable prototype, did research and designed the new UI and a logo for the brand. Weekly schedule.

User Testing 71

User Testing Research Software Feedback Software UX 71

Userpilot

AUGUST 30, 2023

Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Consideration: In this stage, potential customers become aware of your product and are looking at it as a potential solution to their problem.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Consideration: In this stage, potential customers become aware of your product and are looking at it as a potential solution to their problem.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Usersnap

FEBRUARY 20, 2020

An NPS survey asks one simple question: On a scale of 1 to 10, how likely are you to recommend our company to a friend or colleague? His research culminated in a paper published in the Harvard Business Review in 2003, where Reicheld summarized his findings and unveiled the NPS metric and its associated survey question.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64

Intercom, Inc.

JULY 4, 2019

That’s why we asked Josh Seiden , a well-known product consultant and author, to join us on the podcast. In the last 10 or so years, I’ve spent a lot of time writing about design and about how product teams can be more effective together. It might be some kind of research. We don’t know.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Under 10 Consulting

JUNE 6, 2019

In my first job in product management, I was based in DC and my developers were based in California. I showed them what I’d been working on and they showed me new product features that were waiting for my approval. I gave them insight by sharing the product vision, personas, and market stories. Product management in Marketing.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

Userpilot

MAY 3, 2021

You should also look to add more product features so that you can increase Average Order Value (AOV). Userpilot offers many of these ways to increase LTV as features of its product. SaaS companies spend a huge amount on developing and maintaining their product. 77% of customers have stuck with a brand for more than 10 (!!!)

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

FEBRUARY 4, 2021

Simply flooding the inbox of someone that just signed up to try your product and sending them one email each day of the trial won’t help you increase your activation and conversion rates. When we talk about SaaS products, especially from a product-led perspective, the user journey stages look like this: Awareness. Activation.

Analytic Tools 96

Analytic Tools User Testing Customer Experience Events 96

Userpilot

APRIL 30, 2021

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. Content creation : the act of creating the content from scratch, often involving a research process. Expect a good agency to have productized its marketing services. Infographics.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

SEPTEMBER 18, 2019

But when they’re actively shopping, a message telling them which service or product to pick — and explaining why — is perfectly within the context of what they’d expect. Market or upsell new product functionality. Use this opportunity to market new features and functionalities for an existing or new product.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36