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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

Userpilot

Is there such a thing as NPS survey best practices? There’s much more to NPS than sending users a customer feedback survey. In this article, I’ll briefly go over what Net Promoter Score (NPS) survey is and how to calculate it. Scores between 0 and 6 are detractors—people least likely to recommend your product.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

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7 Key App Marketing Strategies

Alchemer Mobile

Love Percent: Unique to apps using the Apptentive Love Dialog , this metric starts with showing your mobile customers a one-question in-app survey: “Do you love this app?”. It is also important to establish a feedback loop with consumers to monitor and understand the changes in attitudes regarding your app and other competing apps.

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Four ways the healthcare industry is transforming digital experiences during COVID-19

Userzoom

A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Workforce pulse and health & wellbeing surveys. This is a critical measure in ensuring a productive and supportive working environment.

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How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. Fast support, personalized experiences, and feedback collection are all core strategies that can help you wow your customers. First of all, it strengthens the relationship between your brand and its customers.

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4 Key Elements of Testing VR

Centercode

Was it entirely in the name of research? Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. I’ll let you decide that one. Gathering Live Environment Data.

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Five senior research leaders on how to ask the ‘right’ questions in the ‘right’ way

Userzoom

If you’re running moderated user research (either remote or in-lab) you need to learn how to ask the right questions, in the right way. The ‘right’ questions are ones that do not influence or lead or coax a test participant. Vivianne Castillo , Senior Design Researcher | Salesforce. Check your own bias. Hindsight bias (e.g.