Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Usersnap

NOVEMBER 17, 2022

One very important category is whatever you learn from and about your customers and users via customer feedback. As a SaaS company your product managers need to know whether what they’re releasing is useful and valuable to users, or if they should change direction completely. Make User Feedback Matter. And it’s not just us!

Feedback Software 52

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Userpilot

APRIL 21, 2024

Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company. TL;DR Net Promoter Score (NPS) is a single-survey question that asks users about the likelihood of recommending your product or service to others.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Under 10 Consulting

JUNE 6, 2019

In my first job in product management, I was based in DC and my developers were based in California. I showed them what I’d been working on and they showed me new product features that were waiting for my approval. It seemed to work pretty well—the key was I tried to share the business and market conditions I was encountering.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. I put together a deck that summarizes the way that I think about evaluating the “quality” of growth for a new product. How startups die from their addiction to paid marketing.

User Testing 80

User Testing Enterprise Feedback Software Customer Experience 80

Userpilot

FEBRUARY 4, 2021

Simply flooding the inbox of someone that just signed up to try your product and sending them one email each day of the trial won’t help you increase your activation and conversion rates. When we talk about SaaS products, especially from a product-led perspective, the user journey stages look like this: Awareness. Activation.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. I put together a deck that summarizes the way that I think about evaluating the “quality” of growth for a new product. How startups die from their addiction to paid marketing.

User Testing 40

User Testing Enterprise Feedback Software Customer Experience 40

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

ProductPlan

OCTOBER 26, 2021

Product professionals get paid to manage products and services. But this single-minded focus on helping others often leads to a lack of focus on ourselves and our career impact in the product field. And, unlike our products, no one’s getting paid to manage our careers on our behalf. Interesting.

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CTO Coach User Testing Product Research Data Visualization 86

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Coalition

JUNE 8, 2020

Let’s see how to do it fast enough Photo by erdinç ersoy from Pexels When Ross Webb invited me to talk in his podcast, ‘The Product Coach’, he asked me what I would want the episode to focus on. Your strategic story might include something like “shoppers develop a stronger relationship with brands that they feel understand them.

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Strategy Product Research Customer Experience User Testing 78

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” Latif: Got you.

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? Product marketing strategy: Acquisition stage tactics.

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

APRIL 30, 2021

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. If you’re looking for support in content marketing, consider Grow and Convert or Quoleady. Content creation : the act of creating the content from scratch, often involving a research process.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Product managers are now being seen as leaders within their organizations rather than independent contributors.

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User Testing Feedback Software Technical Review Customer Experience 147

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing?

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SaaS Content Marketing. SEO Keyword Research. Product-led Growth. Influencer Marketing. What job do they need to get done with your product?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

MAY 3, 2021

You should also look to add more product features so that you can increase Average Order Value (AOV). Userpilot offers many of these ways to increase LTV as features of its product. SaaS companies spend a huge amount on developing and maintaining their product. 77% of customers have stuck with a brand for more than 10 (!!!)

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Usersnap

FEBRUARY 20, 2020

An NPS survey asks one simple question: On a scale of 1 to 10, how likely are you to recommend our company to a friend or colleague? The creation of NPS is widely credited to Fred Reicheld, a writer and business strategist best known for his work on loyalty marketing. The advantages of NPS. Save time and money.

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