The Accidental Product Manager

FEBRUARY 26, 2024

The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. These days, that can be very difficult to do.

Product Management 73

Product Management Product Manager Artificial Inteligence Software Engineering 73

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. Summary of some concepts discussed for product managers. [2:14]

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

JULY 2, 2019

The path to success in product management is not a straight line. Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until they’ve amassed experience in other areas. Separate fact from fiction.

Product Research 198

Product Research User Testing Feedback Software Product Management 198

Alchemer Mobile

NOVEMBER 9, 2022

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. My team is too small.

User Testing 246

User Testing Feedback Software Technical Review Research Software 246

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. Which reminds me that this episode is sponsored by the Product Mastery Now Community—that’s right, we have a community for listeners of this podcast.

Branding 95

Branding User Testing Customer Experience Customer Feedback 95

Alchemer Mobile

MARCH 14, 2022

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, discusses customer love with Jeff Shulman, a professor of marketing at UW’s Foster School of Business and the founder and co-host of the podcast, How To Succeed In Product Management. Listen to Jeff’s podcast, How to Succeed in Product Management, here: [link].

Download 244

Download Branding Marketing Product Management 244

Alchemer Mobile

APRIL 11, 2022

While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco. In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Download 246

Download Branding Naming Strategy 246

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MARCH 29, 2022

After a major MAU uptick in 2020 due to pandemic-driven lockdowns, many consumers continued their activity in mobile apps in order to manage care in 2021. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Typically, brands see retention decrease as time goes on, but that’s not always the case. Download your copy here.

Healthcare 262

Healthcare User Testing Feedback Software Product Research 262

Alchemer Mobile

APRIL 5, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. When Finance brands segmented interactions based on shifted emotions, their 30-day retention for both Fans and Risks increased to 87%; 90-day retention for both Fans and Risks increased to 82%; and annual retention for Fans increased to 67% and to 61% for Risks. Download your copy here.

Finance 261

Finance User Testing Feedback Software Research Software 261

Alchemer Mobile

MARCH 22, 2022

Download the full 2022 Benchmark Report here. Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention. In 2020, many Food and Drink brands increased their mobile offerings and wanted to get more feedback than they’d ever had before.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Alchemer Mobile

MAY 12, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

AUGUST 25, 2020

The worlds of marketing and product are colliding in new ways as customer experience takes center stage. For some brands, they’re moving the mobile app experience out from product and into marketing. So that leads us back to the purpose of this post: Redefining the role of mobile product managers.

Technical Review 130

Technical Review Product Management Product Manager Software Review 130

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. Download the guide today ! DOWNLOAD THE GUIDE TO ACCESS VOC TEMPLATES AND LEARN HOW TO CREATE YOUR OWN VOC PROGRAM. What you’ll learn. What is VoC. How companies use VoC data

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Alchemer Mobile

APRIL 20, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences. When brands talk to more people, they get a more realistic picture of sentiment; in this case, consumers’ responses were more positive.

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

Alchemer Mobile

MAY 4, 2022

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. Our guide, How to Measure, Analyze, and Use Mobile Customer Sentiment, will help you improve product experiences, inform marketing campaigns, and beat your competition. Download your copy today.

User Testing 245

User Testing Customer Feedback Customer Experience Download 245

Product Innovation Educators

APRIL 15, 2024

Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? It took them from an irrelevant fourth-position carrier to a brand and innovator in a very commoditized business.

User Testing 114

User Testing Product Management Product Manager Product Research 114

Alchemer Mobile

MARCH 16, 2021

These changes were driven by a variety of unprecedented factors due to the coronavirus epidemic, which catapulted mobile app downloads, usage, and corporate investment. Brands shifted focus to improving long-term retention. Understand customer emotion by gathering, measuring, and acting on feedback to make product decisions.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Accidental Product Manager

DECEMBER 18, 2023

As the number of senior computer users continues to grow, this is opening a brand-new market that product managers are trying to determine how best to fill. Tech Creates New Product Opportunities Product managers realize that some tech savvy is required for the activities of daily living.

Technical Review 73

Technical Review Product Management Product Manager Product Research 73

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

Research Software 52

Research Software Feedback Software User Testing Product Management 52

The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?II Experience Design In part I of this series, we talked about why co-branded cards make sense and what does it take for banks to design a co-branded card program. In the current story, we look at the card management life-cycle and its different stages/ components. II Part II?—?Experience

Branding 78

Branding Banking Customer Experience Download 78

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Consumer sentiment.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

APRIL 14, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. When asked, consumers of Music apps generally loved their brand experiences: the category averaged an extremely high Love Percent at 81% (64% overall). Q&A with Expert Product Managers: Tom Padula from SiriusXM. Download your copy here. Consumer sentiment.

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

MARCH 31, 2022

In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. These quick responses are a great way for brands to quickly understand consumer emotion without asking people to leave the app for feedback, or to take another step away from their intended use of the app. Expressed customer sentiment.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Why are more people leaving reviews?

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Product managers are now being seen as leaders within their organizations rather than independent contributors.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

DECEMBER 6, 2018

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. Didn’t it move you to become more fiercely loyal to the company or brand?

User Testing 170

User Testing Product Research Customer Feedback User Friction 170

Alchemer Mobile

MAY 16, 2022

They also spend time diving into building engaged communities and using customer feedback to build better products and experiences. Guest: Melanie Fox, product manager at Apptentive and Co-founder of Work for Your Beer. Host: Apptentive CEO and Co-founder, Robi Ganguly. Connect with Robi here: [link].

Customer Experience 246

Customer Experience User Testing Customer Feedback Download 246

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70

Alchemer Mobile

MARCH 9, 2022

So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. We all know that retaining customers costs less than acquiring new ones.

Customer Feedback 264

Customer Feedback User Testing Customer Experience Data Visualization 264

Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. On average, most brands only hear from less than 1% of their customers surveyed.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Product Innovation Educators

JUNE 12, 2023

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. To help us, Neha Bansal is with us.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Alchemer Mobile

AUGUST 24, 2021

The days of measuring an app’s success by downloads and ratings are long behind us. Today’s consumers look for the simplest experiences offered by brands In fact, 86% of consumers are more likely to purchase when they are not overwhelmed with confusing information. Download the free eBook: 6 New App Marketing Metrics.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290