The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Each level requires a different marketing strategy. Become their trusted advisor, and the rest will follow. So who is right?

Education 110

Education Marketing Weak Development Team User Testing 110

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Each level requires a different marketing strategy. Become their trusted advisor, and the rest will follow. So who is right?

Education 142

Education Marketing Weak Development Team Advertising 142

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Learn More Learn more in our new ebook, The Business Case for Digital Customer Education. Apple, for example, sets itself apart with an easy-to-use UI.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Finally, we have the enterprise model. Paid search.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. The hub and spoke model for content strategy.

Webinar 192

Webinar Inbound Download User Testing 192