Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Well-executed events can attract, convert, educate, nurture or delight your audience. Well-executed events can attract, convert, educate, nurture or delight your audience, depending on how strategic and thorough you’re willing to get.

Events 205

Events Branding Customer Experience User Testing 205

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 103

B2B User Testing Research Software Analytic Tools 103

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization Customer Feedback 95

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Alchemer Mobile

DECEMBER 8, 2022

However, we don’t necessarily recommend this strategy because ultimately, you want to use the Love Dialog at strategic points to gain insight into the customer experience rather than just superficially boost your metrics. If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Innovatemap

JUNE 27, 2023

We believe in the transformative power of education. Innovatemap partnered with Nextech to equip Indiana teachers with the tools and strategies to integrate new tech business practices into their classrooms, empowering them to nurture the digital skills and curiosity of their students. Because I was that student at one point.”

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” The Most Basic Rule of Product Positioning 3.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies. Product marketing strategy vs. traditional marketing strategy.

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 88

Research Software Strategy Customer Experience User Testing 88

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 95

User Testing Customer Feedback Customer Experience UX 95

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Providing educational content to keep users engaged and informed. Encouraging referrals and reviews to expand word-of-mouth.

Analytic Tools 79

Analytic Tools Feedback Software Research Software Customer Experience 79

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. It starts from the moment a user has their AHA moment and continues until they become brand advocates.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization Reporting Tools 82

Gainsight

JANUARY 18, 2024

With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand. According to Hubspot ,”Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey. Customer Education is about formalizing that.”

Education 52

Education Customer Experience Data Visualization Advertising 52

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Increases interest in your brand and establishes you as an authority.

Feedback Software 96

Feedback Software Research Software Marketing User Testing 96

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Provide proactive support and ongoing education with a resource center. We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. It starts from the moment a user has their AHA moment and continues until they become brand advocates.

Analytic Tools 70

Analytic Tools Feedback Software Research Software Data Visualization 70

Userpilot

NOVEMBER 13, 2023

TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. Introduce personalized onboarding to guide and educate customers from the get-go. To put all these best practices to use, we suggest the following strategies: 1.

Feedback Software 97

Feedback Software Data Visualization Analytic Tools User Testing 97

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 85

Feedback Software User Testing Customer Experience User Friction 85

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. Let's get started. What is SaaS marketing?

Feedback Software 114

Feedback Software User Testing Product Research Customer Experience 114

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. This powerful approach isn’t just about making educated guesses; it’s about leveraging data, AI, and advanced analytics to gain actionable insights that fuel smarter marketing decisions.

Data Visualization 120

Data Visualization Analytic Tools Marketing Customer Experience 120

Alchemer Mobile

JUNE 20, 2019

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. You can solicit positive reviews from people who love your app and intercept (and stop) negative feedback from unhappy customers. Certainly not!

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

Feedback Software 94

Feedback Software Analytic Tools Research Software Software Review 94

Userpilot

MAY 8, 2023

Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market. Let’s take a look at common challenges a SaaS business might face, along with the marketing and sales strategies that can help you overcome them.

Analytic Tools 97

Analytic Tools Research Software Data Visualization Onboarding KPIs 97

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

Product Marketing 91

Product Marketing Onboarding KPIs User Testing Marketing 91

Intercom, Inc.

MARCH 16, 2021

The typical support “strategy” is to let common issues roll in for your support team to address. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. Learn the latest strategies for your most personal, efficient support team yet.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Userpilot

MARCH 7, 2024

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. Webinars not only educate existing users and keep them engaged but also attract potential customers seeking a solution to their problems. That's one way to explain the term.

Analytic Tools 99

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 99

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. These include status seekers, educators, validators, and collaborators.

User Testing 96

User Testing Customer Experience Customer Feedback Feedback Software 96

Userpilot

AUGUST 10, 2022

In this article, we cover what exactly customer perceived value (CPV) is, how to calculate it, and the best strategies to increase perceived value and skyrocket product growth. Actively encourage loyal customers to leave positive reviews. Positive reviews = better brand perception. Brand r eputation.

Feedback Software 93

Feedback Software Customer Experience User Testing Customer Feedback 93

Userpilot

NOVEMBER 19, 2022

So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Here are 4 actionable strategies to improve your customer service KPIs: Use interactive walkthroughs to give step-by-step guidance to customers and reduce dependency on the support team.

Onboarding KPIs 96

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 96

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

JUNE 13, 2019

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions.

Positioning 60

Positioning Technical Review Product Management Product Manager 60