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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. Start early: Begin the research process at the inception of your branding idea.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. 74% of consumers expect brands to take a stand on important issues. A purpose we believed in.

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466: Use the 4 leadership motions to be more effective – with Janice Fraser

Product Innovation Educators

Janice built her career in Silicon Valley as a startup founder, product manager, and confidante for entrepreneurs and enterprise executives alike. She also guides several venture-funded startup companies, federal government entities, and non-profit organizations. It was the hottest startup in history.

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Best Userpilot Alternatives in 2021 – By Use Case and Persona

Userpilot

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. If you’re an early-stage startup on a very tight budget (under $100 per month) the options for you include: Intercom, Userguiding and Product Fruits. Best for large enterprises. Userpilot doesn’t offer that.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. The sales team could be a good source of information.

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Product Professional, What to do?

The Product Guy

Product development roles and “product” as a discipline are rapidly evolving within technology companies. At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Product Management at scale has also evolved but at a slower pace.

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How I learned to lead a Cross-Functional Product Team with Limited Resources

The Product Coalition

How I Learned to Lead a Cross-Functional Product Team with Limited Resources For product managers, especially those at large organizations confident in their market position, it seems normal to have a permanent team (or even several teams), ready to serve and execute any request on demand. Sometimes it makes me crazy AF.