Consumer Insights: Mr. Peanut is Dead but Planters Ad Campaign is Thriving
DISQO
JANUARY 31, 2020
Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.
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