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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

freshtrax

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. There are cases of this where brands have successfully connected a fan base to the promotion of their services and products to develop new customers. Ayaka (Marketer): Yeah, that’s right.

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S.H.O.P. – what’s in store for the store?

Intercom, Inc.

It was this larger than life, brand new experience. In his Black Friday: Abandoned Malls series , he traveled around the US to document “ dead malls ”, the name given to malls that have been vacated and neglected. Contemporary American photographer Seph Lawless is known for his haunting images of abandoned places.

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Consumer Insights: Mr. Peanut is Dead but Planters Ad Campaign is Thriving

DISQO

Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.

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Marketplace Thinking – Christopher Nheu on The Product Experience [Rebroadcast]

Mind the Product

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

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5 Ways to successfully sail through the ‘work-from-home’ era

DemandMatrix

As we are entering into the 2 nd quarter of the year, the entire world is still fighting a common battle named COVID-19. Digital Entertainment Channels: While working from home, people need some leisure time apart from work and digital entertainment is the best way to go out of the exertion.

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Consumer Insights: Mr. Peanut is Dead but Planters Ad Campaign is Thriving

DISQO

Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.

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Consumer Insights: Mr. Peanut is Dead but Planters Ad Campaign is Thriving

DISQO

Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.