Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? through surveys, interviews, and other Voice of Customer research.

Messaging 111

Messaging Research Software Analytic Tools User Testing 111

Intercom, Inc.

JUNE 19, 2018

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Using customer support to drive loyalty, engagement and revenue.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

Product Talk

FEBRUARY 8, 2023

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.

Research Software 201

Research Software Feedback Software Analytic Tools Customer Communications 201

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time. So, what are you waiting for?

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 161

Branding Strategy Feedback Software Research Software 161

Userpilot

MAY 22, 2024

You can access this information through the right customer lifecycle management software. However, it’s not easy to pick a tool among the many suitable options in the market. To help you, we’ve listed the 10 best customer lifecycle management platforms in the market, including key features, user reviews, and pricing. ChurnZero.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

Userpilot

JUNE 5, 2024

Are you on the lookout for tools that can help you improve customer retention ? There are quite a few solutions around, so it might be difficult to find, especially as we’re not talking about one specific set of tools but rather a whole range of different solutions covering a range of use cases.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Here are examples of a few demographic data categories: Age. Nationality.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

JULY 29, 2024

Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Mind the Product

MARCH 5, 2020

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.

Research Software 157

Research Software Reporting Tools Development Data Visualization 157

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1.

Feedback Software 105

Feedback Software Analytic Tools Advertising Research Software 105

Intercom, Inc.

JUNE 22, 2022

With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes. Intercom’s two-way SMS solution means customers can ask questions and give feedback in the most convenient way, at the most convenient time.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Alchemer Mobile

JULY 29, 2021

This feedback can be left on message boards, on social media, in app store reviews, through online surveys, and more. When brands proactively solicit feedback from customers, they’re able to better identify pain points and eliminate friction faster. Product feedback helps brands: Better understand the customer journey.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

The Product Coalition

APRIL 25, 2022

No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.

Analytic Tools 164

Analytic Tools Data Visualization Feedback Software Research Software 164

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Here are examples of a few demographic data categories: Age. Nationality.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Userpilot

APRIL 29, 2024

For example, age or product usage patterns. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Behavioral segmentation organizes consumers based on their interactions with products and brands.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

OCTOBER 17, 2023

That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

JULY 22, 2024

In a fast-paced industry like SaaS, leveraging business analytics effectively can be the key to staying competitive and driving product growth. Business analytics offers invaluable insights that help SaaS companies optimize operations, enhance customer experiences, and make data-driven decisions.

Data Visualization 104

Data Visualization Analytic Tools Research Software Feedback Software 104

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 146

Branding Reporting Tools User Testing Research Software 146

Userpilot

MAY 30, 2024

In the dynamic world of SaaS, creating a robust product feedback loop is essential for continuous improvement. In this article, we’ll explore the steps to establish an effective feedback loop and provide real-world examples. Implementing a customer feedback loop helps you identify and address customers’ needs.

Product Research 104

Product Research Feedback Loop Feedback Software User Testing 104

Userpilot

SEPTEMBER 1, 2024

Looking for SaaS pricing examples to get inspiration for your own strategy? In this piece, we’ll explore different pricing models and go over some brands that implemented these in real life. Here are some types of SaaS pricing strategies: 1. Why is a SaaS pricing strategy important? Basecamp’s SaaS pricing example.

Feedback Software 104

Feedback Software Analytic Tools Research Software Data Visualization 104

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

APRIL 23, 2019

That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products. It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. Be contextual.

Onboarding KPIs 199

Onboarding KPIs User Testing Customer Experience Research Software 199

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage. Scenario 3: Using futuristic technology can pay handsomely.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Intercom, Inc.

MARCH 28, 2022

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? The article explores 20 major touchpoints in a SaaS product journey. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. To identify the key touchpoints, first research customer expectations and needs.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Here are the steps to develop your positioning effectively: Conduct thorough market research. Conducting market research surveys with Userpilot.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Thankfully, no such Armageddon is on the horizon. billion to $3 billion.

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Userpilot

JANUARY 9, 2024

In the market for product design tools to support your workflows and help your team work better? A quick Google search will show you heaps of tools, and you may even experience decision fatigue trying to choose the best. In this article, we distilled it to just 15 tools, showing each product’s strengths and weaknesses.

Data Visualization 105

Data Visualization Research Software Analytic Tools Feedback Software 105

Userpilot

JUNE 2, 2024

Product-led growth tools allow you to improve your product experience by analyzing customer data and adding in-app interventions. However, having a different tool for each functionality can make product-led growth sound too much of a hassle. Luckily, we’ve listed the 17 best product-led growth software in the market.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. TL;DR Customer engagement is the level of involvement and interactions that customers have with a brand’s product or service. Craft a user persona based on quantitative and qualitative research.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

MAY 25, 2021

We commissioned Forrester Consulting , an independent research firm, to dig deeper into these questions and explore how conversational experiences are fuelling customer retention and business growth for major companies. Messaging is rapidly becoming a key channel for customer support. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260