Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

APRIL 29, 2024

TL;DR Segmentation is a process of grouping customers by shared characteristics. For example, age or product usage patterns. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

JANUARY 31, 2023

Winning new business is critical for any savvy product manager: a new client onboarding checklist template can help you systemize your path to a successful customer onboarding process. Used correctly, this sort of customer onboarding checklist can become an invaluable tool for any product manager.

Onboarding KPIs 98

Onboarding KPIs User Testing Analytic Tools Feedback Software 98

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

MAY 20, 2024

You will find out what customer advocacy is, how it improves retention and other key metrics, and learn about different types of customer advocacy programs and how to build them. TL;DR We talk about customer advocacy when a loyal customer promotes your product in their network. Let’s get into it, shall we?

Analytic Tools 105

Analytic Tools Feedback Software Customer Feedback Customer Experience 105

Userpilot

MAY 7, 2024

Product adoption software is the lifeblood of the modern product management process. It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 96

Userpilot

MAY 20, 2024

TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value. Use interactive product tours to guide new users through the core functionality. Provide exclusive access to new features and beta programs for loyal customers.

Data Visualization 105

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 105

Userpilot

DECEMBER 19, 2022

Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. Benefits of the SaaS user onboarding process: Improved retention. Welcome new users.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Select metrics to measure success. Analyze results.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

JUNE 12, 2023

Any savvy product manager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! Product managers are busy people.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs User Testing 97

Userpilot

MARCH 8, 2022

What is user analytics, and how can it help you drive product growth ? This allows you to see what different segments of your customers are doing in your product and why they behave that way. With smart strategies and the right user analytics tools, you can leverage user analytics to improve SaaS metrics and unlock growth.

Analytic Tools 98

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 98

Userpilot

FEBRUARY 9, 2022

Is your new user onboarding process actually helping new users engage with your product and get value from it? You can bring in all the new users you want, but it won’t count for much unless they understand how to derive value from your product and actually stick around. What is new user onboarding?

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Customer Experience 98

Userpilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration. Core metrics for marketing funnel.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Userpilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. In this article, we will walk you through ten important user engagement metrics to measure. Measure engagement by feature usage to understand what brings the most value. What are customer engagement metrics? Let's get started!

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right? Not necessarily.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

OCTOBER 21, 2022

Does it have anything to do with the Minimum Viable Product? Why would you care about MVE as a product manager ? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. What is a Minimum Viable Experience (MVE)?

Customer Experience 98

Customer Experience Onboarding KPIs User Testing Customer Feedback 98

Userpilot

APRIL 29, 2024

SaaS renewal best practices for driving free to paid conversions include: Create a personalized onboarding experience to retain trial users. Monitor customer health metrics to identify at-risk users. SaaS renewal best practices for driving cross-sells include: Promote a new add-on with email marketing campaigns.

Feedback Software 102

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 102

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Since you need the right tools to follow a customer insights strategy.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists. Improve feature engagement with interactive walkthroughs.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. For example, run A/B and usability tests.

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105