Gainsight
SEPTEMBER 22, 2023
HubSpot shot to fame due largely to its laser focus on inbound marketing. Thought Leadership Think of any well-established company. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Apple, for example, sets itself apart with an easy-to-use UI.
Intercom, Inc.
JULY 6, 2021
Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI. For example, a Customer Champion in India could post on local job boards, lending more credibility to a brand not yet well known in India.
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Intercom, Inc.
FEBRUARY 10, 2022
The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. I would implore, I would beg, even, for brands to change their mindset and find a way to start investing in the support function. Last month, we published the second edition.
Intercom, Inc.
MAY 8, 2019
This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Source: HubSpot Research, State of Inbound 2018. With the advent of word of mouth marketing, she along with the HubSpot leadership team is steering the company to do things differently. Source: HubSpot Research, State of Inbound 2018.
ProductPlan
MARCH 17, 2020
You must elevate these business-critical strategic components of your product leadership role into your schedule on a regular–even daily–basis. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Product planning. Product planning.
Intercom, Inc.
SEPTEMBER 8, 2021
Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. He came in when Slack was at around 50 million ARR, and he really helped build out the leadership team and helped us scale to over a billion.
Userpilot
MARCH 8, 2022
Galina’s specialties include SaaS product management, product engineering, go-to-market strategy, pricing strategy, monetization, web/mobile UX, user research, analytics, pre-sales technical leadership. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.
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