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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.

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The 5 Most Trusted Mobile App Development Companies in Poland for 2021

The Product Coalition

Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Probably, you look for a research-based recommendation of a reliable app development service provider too.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Concept Testing Examples and Methods for SaaS

Userpilot

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Get feedback on different messaging and ads to find which resonates.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers. The feedback insights let you know exactly what your customer needs and expects from your brand.

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40+ Voice of The Customer Questions For Collecting Insightful Feedback

Userpilot

With Userpilot , you can create surveys code free from scratch or benefit from our templates, trigger automated answers, or follow-up questions to user responses. When customers see that their voices are heard, and their suggestions are being implemented, they feel valued and are more likely to remain loyal to your brand.