UX Studio

JULY 17, 2018

A UX professional needs time to understand the product and the market, but you don’t have any. For our language-learning app redesign, we chose the following activities: Brand Persona. Whiteboard or large (A/0) white paper. Combined with the best ideas put to work, these powers create the project plan. Why we do them.

Workshop 75

Workshop UX User Testing Research Software 75

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Conversion.

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

ProductPlan

NOVEMBER 9, 2022

The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70

Intercom, Inc.

MARCH 8, 2018

At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. Do your research on the total addressable market and the market readiness for whatever you’re doing. For example, when I was at LinkedIn we launched a brand new product. Fortunately LinkedIn found me 18 months later.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Business of Software Conference

JUNE 20, 2019

The market has given us permission to exist for 10 years. And that was great because for 10 years maybe some of you can relate to this – How many times have you done this where you go to Twitter you search for your brand and you scroll and maybe you like… I’ve been doing this seriously four times a day for ten years.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

Mixpanel

MAY 3, 2019

This powerful data can inform decisions regarding content strategy, marketing promotions and, most importantly, your UX strategy. Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion). They go from passive visitors to active, engaged users.

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99