The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

JULY 9, 2023

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. Card sorting and fake door testing are useful testing methods before the product launch. 5-second test.

User Testing 97

User Testing Product Research Customer Experience User Experience 97

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Mind the Product

OCTOBER 17, 2019

The positive feedback we got was overwhelming, and we knew we had validated our idea. Next we set a vision as a team, and defined what success would look like, to give clarity to everyone involved. We defined our “Minimum Desirable Product” as two core user journeys; the teacher onboarding, and the student sign-up. Limit scope.

User Testing 79

User Testing Research Software Feedback Software Product Research 79

Innovatemap

OCTOBER 4, 2019

We have landed on ten boxes you need to check before launching your digital product. An Intentional Brand. Your brand is a visual representation of your company and its mission, and frankly, it can make or break a first interaction. Similarly, if your company and your audience is casual, keep your brand casual.

Customer Experience 40

Customer Experience Messaging Branding Vision 40

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

PMLesson's Ace the PM Interview

APRIL 25, 2022

Use data from your experience to talk to the efficacy of a product launch. What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. Your interviewer wants to know how you think about branding.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

The Product Coalition

FEBRUARY 5, 2019

He is also very interested in the future of automation for marketers and overall product practitioners. April Underwood is Chief Product Officer at Slack. Two decades later, he has had executive product positions in Hulu , Erly , Flipboard and, currently, Oculus VR. business analyses drawn from his extensive experiences.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

The Product Coalition

MAY 3, 2021

That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market. It helps you align with different team departments, better understand your customers , and find ways to step up your SaaS product.

Product launches 125

Product launches Feedback Software Research Software User Testing 125

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

FEBRUARY 17, 2021

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Product-Led Summit. Each day has its own theme and presentations.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

BrainMates

APRIL 30, 2018

Especially if we’re looking at artificial intelligence, it’s very difficult to compete with people who’ve got the masses of data, already got the capability and the training models and the products in the market. Elizabeth Pek (Head of UX): Yeah, if I was in that position, I’d always start off with the whys.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. So let’s get started with the basics.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

JULY 23, 2023

The roles you should hire for your B2B marketing team structure are: Chief marketing officer to lead marketing efforts and align initiatives with company vision. Graphic designer to create visually appealing designs for brand identity and marketing collateral. It takes charge of product launches and initiatives too.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

JULY 6, 2021

One potential drawback is that the marketing messaging may become tunnel-visioned on features (rather than considering the needs of the customer and communicating the benefits being provided.). SaaS product marketing team structure #2 – By function. SaaS product marketing team structure #5 – By objective or theme.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Roadmunk

OCTOBER 5, 2017

So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management. Each product marketing leader walks us through a typical product launch. Walk me through your product release process.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

DECEMBER 14, 2021

Launching on Product Hunt is a fantastic way to get the word about your new and revolutionary product to a larger community. Over many years, this platform has demonstrated that new product launches can accelerate and boost your growth like never before. So why do you need a solid launch strategy for Product Hunt?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Mixpanel

FEBRUARY 23, 2021

Pre-product launch, many startups find that qualitative data can be a valuable leading indicator. In a framework that Sean Ellis developed, and Superhuman famously adopted , teams ask users “how would you feel if you could no longer use the product?” Earlier, squishy. And a keyword here is organic. Bonus advice we love.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

JULY 18, 2023

The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. Paul Adams who’s our Chief Product Officer at Intercom. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

AUGUST 25, 2020

So it becomes much more important to have a really clear idea of the unique position you hold in the market. Because they’re going to be launching features that would make no sense for power companies. And yet, all the metrics will look positive while that’s all happening. They buy into the vision.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238