The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Intercom, Inc.

JUNE 10, 2020

The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We didn’t know know if our sales predictions were good or bad.

User Testing 144

User Testing Customer Feedback Customer Experience Data Visualization 144

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? The sales team could be a good source of information.

Research Software 96

Research Software Feedback Software Analytic Tools Positioning 96

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

The Product Coalition

MARCH 29, 2018

I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” Where do your teams agree on low scores?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 110

Education Marketing Weak Development Team User Testing 110

The Product Coalition

DECEMBER 19, 2019

Three metrics of customer experience management Customer experience management: course of action How to develop a customer experience management strategy: the best practices Dividing your customers and conquering their emotions may sound like a sinister plan for world domination, but it isn’t. whose area of responsibility is that?

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Mixpanel

MAY 3, 2019

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. This Growth process is ongoing and ever-evolving, requiring your team to continuously iterate. Poor Data Integrity.

Weak Development Team 53

Weak Development Team Analytic Tools Agile Strategy 53

Userpilot

MARCH 8, 2022

User behavior analytics helps you flag underperforming features and modify onboarding experiences to improve feature discovery. 51% of users won’t return to a company if they’ve had bad experiences with it. User analytics also provide insights into how users interact with products at every stage of the user journey.

Analytic Tools 94

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 94

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. Maybe you’ve just extended support hours and it’s becoming harder to plan shifts for different time zones; maybe you’re spending hours figuring out schedules for the week ahead; maybe the inflow prediction was a bit off and now your team is under or overstaffed.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

User Testing 86

User Testing Product Research Feedback Software Customer Feedback 86

Userpilot

FEBRUARY 26, 2023

Customer retention surveys are the lens through which you can see how people are feeling about your brand. With the right survey questions, you can identify opportunities for improvement, fine-tune your product experience and prevent customers from churning. How would you feel if you could no longer use our products?

Product Research 95

Product Research User Testing Feedback Software Customer Experience 95

Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Userpilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Reporting Tools 82

Userpilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand.

Analytic Tools 94

Analytic Tools User Testing Research Software Feedback Software 94

Userpilot

APRIL 19, 2024

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Gainsight

MARCH 19, 2020

Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They develop a deep understanding of the customer’s problems and how the company can offer a better overall solution. So why are Success leaders often second-class citizens on the executive team?

Weak Development Team 59

Weak Development Team Data Visualization Reporting Tools User Testing 59

Pragmatic Marketing

OCTOBER 18, 2019

A Three-Question Process for Product Team Success. How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Listen in as we discuss Lori’s three questions that include: What is my market opportunity?

Weak Development Team 70

Weak Development Team Automotive Feedback Software Research Software 70

Pragmatic Marketing

OCTOBER 18, 2019

A Three-Question Process for Product Team Success. How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Listen in as we discuss Lori’s three questions that include: What is my market opportunity?

Weak Development Team 70

Weak Development Team Automotive Feedback Software Research Software 70

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 83

Data Visualization User Testing Analytic Tools Customer Feedback 83

Amplitude

MAY 1, 2017

Out of thousands of different mental models, some apply uniquely well to helping teams building great products. Here is a list of nine mental models to use when thinking about and solving problems for your product. Mental models you need for product development: 1. Product/market fit. Causal loops.

Analytic Tools 111

Analytic Tools Weak Development Team Data Visualization User Testing 111

Gainsight

MARCH 9, 2020

Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They develop a deep understanding of the customer’s problems and how the company can offer a better overall solution. So why are Success leaders often second-class citizens on the executive team?

Weak Development Team 52

Weak Development Team Data Visualization Reporting Tools User Testing 52

The Product Coalition

JANUARY 4, 2021

So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation. Any form of marketing involves educating the market on something. If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed.

Education 142

Education Marketing Weak Development Team Advertising 142

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. 2014 – Testing and Growing the Team.

User Testing 111

User Testing Weak Development Team Onboarding KPIs Customer Experience 111

Userpilot

JANUARY 8, 2021

Before we get into what is considered a good NPS score, we have some good news and some bad news. What Is Considered Good NPS Score, and What Is a Bad NPS Score? Net Promoter Score is the result of a one-question survey asking the users how likely they’d be to recommend your product on a scale from 1 to 10. Table of Contents.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Weak Development Team 69

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. In Marketing, in Product, in Operations… test, learn, test again.

Product Research 148

Product Research User Testing Weak Development Team Embedded Analytics 148

Userpilot

SEPTEMBER 10, 2022

Customer service UX surveys are queries regarding the quality of help your customer support team provides. When setting up your team account, Miro asks how users have heard of the platform as the last question using a multiple-choice drop-down menu. What will you be using [Product] for? How are you feeling about [Brand]?

Customer Feedback 85

Customer Feedback Product Research Feedback Software User Testing 85

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Userpilot is the most cost-effective product we know that can make software adoption easier for you. Limited usage of the product as a test. Innovators.

Feedback Software 94

Feedback Software Research Software User Testing Onboarding KPIs 94

Mixpanel

JUNE 10, 2022

First impressions are critical for a successful product. A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. While it may sound trite, knowing your customers is the most important part of a product onboarding experience.

Onboarding KPIs 106

Onboarding KPIs Data Visualization Customer Experience Analytic Tools 106

Userpilot

SEPTEMBER 21, 2022

More importantly, you should consider using them across different channels: Website feedback form – Collect data of repeat visitors from your product page, asking what’s stopping them from signing up. The former assumes that the customers had a positive experience with your product or business. Why or why not?

Feedback Software 89

Feedback Software User Testing Customer Feedback Analytic Tools 89