Branding Product Research Research Software White Paper 
Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?
Product Innovation Educators
OCTOBER 30, 2023
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Summary of some concepts discussed for product managers [6:35] What is a customer use case?
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The Product Coalition
JANUARY 25, 2021
Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it Continue to promote your product as if it’s the hottest dish on the CEO’s plate.
UX Studio
JULY 17, 2018
A UX professional needs time to understand the product and the market, but you don’t have any. A client knows the product and business inside and out. You want to see progress, finally seeing your product go in the right direction. You want to see progress, finally seeing your product go in the right direction.
Intercom, Inc.
MAY 14, 2018
For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach. Engagement. Conversion.
Intercom, Inc.
MARCH 8, 2018
In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Make sure you’ve got that viable program or platform. For example, when I was at LinkedIn we launched a brand new product.
Intercom, Inc.
FEBRUARY 1, 2018
Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. You could only exchange multimillion dollar derivatives on some kind of energy platform. After I had left, we started to see that we had product-market fit. How did you get yourself into that position?
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