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436: Practical tips for creating a product/brand community – with Bri Leever

Product Innovation Educators

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.

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Microcopy UX: Tips and Examples for Great UX Writing

Userpilot

When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding. Before releasing the microcopy to the world, test it, just like other aspects of the product. For example, run A/B and usability tests. A/B test in Userpilot.

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Ten Tips to Create a Product Community of Practice

People-First Product Leadership

Even though it is a large enterprise, you can apply these tips within any size of company. Tip 1: Start with specific goals in mind, but once achieved don't rest on your success. Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

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Making A Training Video For Software: 10 Tips

The Product Coalition

Choosing a font, color scheme, and overall visual style consistent with your brand is also crucial. Test your instructional video before publishing Before publishing your software tutorial video, it’s vital that you test it with a sample audience. This will make it easier for your audience to understand complex concepts.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. The customer essentially does all the hard work, but the problem with consumer review sites is that brands have little control over the type of content that’s published.

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10 Software Adoption Best Practices and Tips For B2B Companies

Userpilot

The ten tips and best practices for good software adoption include: Collecting user data with a welcome screen to segment users and personalize the onboarding experience. A/B test your in-app experiences to find opportunities for improvement and optimize adoption. Limited usage of the product as a test. Software adoption curve.

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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

Userpilot

Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority. Run landing page tests to improve marketing funnel conversion. Repair tips for middle-of-the-funnel leaks: Reduce sign-up form length. Improve in-app flows with A/B testing.