freshtrax
JULY 31, 2023
In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.
UX Planet
JANUARY 16, 2024
SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.
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freshtrax
MAY 26, 2021
Starbucks conducted market/user research in 1995 before actually entering the market. The market research provided interesting insights that led to targeting “women around the age of 30”, who were trendy and didn’t smoke. Starbuck Japan Localization Case Study – medium.
UX Studio: Product Management
MARCH 5, 2024
This company looked to cover two of their researchers starting their maternity leave. They contacted us to consult on their situation and find a solution whether and how we can help them. Ultimately, they signed a contract for two of our researcher colleagues for a year. What is more, with different professional backgrounds.
The Product Coalition
MARCH 24, 2021
This the turning point where everybody and everything is focused on winning the target niche market as fast as possible. Figure 2: Target Customer Scenario Canvas Case Study: Business Intelligence Software Figure 3 shows a ‘Target Customer Scenario Canvas’ example for a company that offers business intelligence solutions for online shops.
UX Studio: Product Management
DECEMBER 7, 2022
This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Top UX Research Agencies: UX studio. Among research needs, they cover: . Market Research.
The Product Coalition
JANUARY 24, 2022
Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. I was given an estimation based case for a hypothetical situation to pitch investors for funding. Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven.
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