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This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement.
Disclaimer This casestudy is a conceptual project and is not affiliated with or endorsed by Google. However, for this casestudy, Instead of developing new applications, integrating financial management features into Google Pay can leverage its large user base for seamless user experiences.
Evangelizing product management within an organization often comes with a variety of challenges and roadblocks. Product leaders must be prepared to face and overcome these obstacles to successfully drive the adoption of product management best practices. Demonstrate the value of product management through small, quick wins.
We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Book a demo to get started today!
Researching customeronboarding strategies for your SaaS product? The article shares 17 tried-and-tested customeronboarding tactics that will help you build delightful user experiences and drive product growth. Give your most valuable customers the option to book a call with customer success.
If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.
Looking to drive adoption with contextual useronboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.
Customer Retention Rate and related metrics are imperative for any SaaS product. They allow you to understand potential gaps in a customer’s experience and allow you to tackle them quickly so you can drive that much-needed growth. Customer Retention Rate 2. Customer Churn Rate 3. Customer Churn Rate 3.
RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. User RFM analysis to tailor your marketing activities to each customer segment and drive new customer acquisition and retention.
The customeronboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. You can use modals for this.
And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a ‘vanity metric’ though – when cross-referenced with what the users do, NPS can be used to conclude what user adoption scenarios actually make the users happy.
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!
This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings.
Customer success webinars are a great way to unlock insights about improving your customer experience and product engagement. Plus, they help you connect with and learn from other customer success leaders and teams. Turning Free Trials into Paying Customers: Mastering Conversion Strategies Check out the webinar here.
Wondering how to improve satisfaction by reducing your time to resolution for customer issues? Time to resolution is a critical customer service metric that can make or break your customer support’s reputation. Triggering in-app surveys to gather insights about and understand customer expectations.
You will also discover onboarding strategies to boost the activation rate and learn how Userpilot can help you with that! Learn more about industry benchmarks in our latest SaaS ProductMetrics Report. TL;DR The activation rate measures how many users reach the activation stage and experience product value.
Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.
How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.
NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. Problems driving your users to churn, so you can fix them. How your product is serving your users’ needs. Do you know how to use NPS data to drive growth for your SaaS?
We also share benchmarks, important metrics to track, and best practices. Soft ROI comprises qualitative and less tangible benefits , for example, increased productivity from software implemented to improve internal business processes. Staff onboarding and training costs. Why is important for business growth ?
Customer loyalty analytics uses data to find actionable insights into user behavior to see how loyal your users are to your business. While customer loyalty can cause higher retention, retention analytics involves measuring certain metrics to understand how satisfied existing customers are.
With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What does PLG stand for in marketing?
Are you constantly juggling competing priorities, leaving little time for the big-picture thinking that drives product success? If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Let’s explore: Who Marty Cagan is.
Personalized customer experiences The modern era demands personalized interactions. Generative AI empowers businesses to create tailored recommendations, product descriptions, and chatbot interactions. This enriches the overall customer experience and fosters satisfaction and loyalty.
Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.
Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.
Despite having an easy-to-use product, users still need assistance to perform certain tasks or solve issues. That’s what end-user support is for. TL;DR End-user support refers to how you assist your customers as they perform tasks on your platform or whenever they experience issues. Product tutorials.
In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. How to track customer experience metrics. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?
Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Customer marketing vs. product marketing.
The first thing you need to know is that this metric isn’t just about speeding up a process—it’s about optimizing every step of your user’s journey to make their path to conversion as smooth as possible. Personalize experiences : Use data from initial interactions to provide a unique onboarding process.
Continue reading, if you want to learn: What is Customer Success? How is Customer Success correlated with Product Marketing? What are some current Customer Success statistics and benchmarks? Customer success is the process of collecting customer feedback, solving issues and providing necessary help.
Understanding the salary range for customeronboarding managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A customeronboarding manager is the person behind developing and implementing onboarding strategies to help SaaS customers move seamlessly from sign-up to effective product use.
Embarking on a career as a customeronboarding manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customeronboarding manager. Looking into tools for customeronboarding managers?
Starting a career as a customeronboarding manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for customeronboarding managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.
The end goal of both these disciplines is all about delivering exceptional customer experiences and retaining customers. In this article, we’ll go over the differences between these two functions and how they work together to improve customersatisfaction and drive business growth. What is customer support?
This guide will introduce you to the best resources available for customeronboarding managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to enhance your customeronboarding process and drive product adoption? Let’s get started!
In SaaS, 40% of growth comes from word-of-mouth marketing by existing customers, and many businesses earn up to 35% of their yearly contract values from upsells. Let’s find out 4 actionable tactics, as well as some key customer retention metrics, to win your users’ loyalty and improve retention.
Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Driving users toward activation with checklists.
What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great useronboarding flow that attracts new customers and keeps them engaged throughout the customer journey.
Customer advocacy is a powerful force for driving business growth without breaking the bank. There is nothing more important to a brand than making its customers happy. While customersatisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth.
To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. We’ve broken them down into three categories, including product analytics. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels.
Behavioral segmentation is a strategy of grouping customers based on how they interact with your product. Behavioral segmentation differs from demographic segmentation in that you segment customers based on behavior data instead of attributes like age, gender, occupation, etc. What is behavioral segmentation?
Despite a really easy-to-use, fully self-serve product, and a generous free trial that takes literally one click to start – Attention Insight – an AI-powered tool offering attention heatmap analysis of websites, ads and other designs before launch – struggled with activating their free trial users.
Scaling your support can boost customersatisfaction, help your team deal with support requests faster, and reduce the churn rate as you grow your company. You should consider upsizing your support infrastructure when taking investments from venture capitalists, entering new markets, or introducing new feature sets to your product.
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