Remove Case Study Remove Framework Remove Market Research
article thumbnail

513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Market Research Jack emphasizes that market research remains the most important skill for product managers.

article thumbnail

528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

Instead of advocating for feature-rich products or complex innovation frameworks, she emphasized the power of solving one problem exceptionally. Through market research, she discovered her ideal customers weren’t whom she initially expected. This led her to explore whether others faced similar challenges.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

article thumbnail

5 Product Management Case Studies We Can All Learn From

The Product Manager

Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? The post 5 Product Management Case Studies We Can All Learn From appeared first on The Product Manager.

article thumbnail

The Customer Service Gap Model

BrainMates

One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery. A Case Study in Closing the Gaps: Amazon Amazon is often cited as a leader in delivering seamless customer experiences.

article thumbnail

Outsourced Software Product Development: A Comprehensive Guide

Arkenea

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

article thumbnail

Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). This the turning point where everybody and everything is focused on winning the target niche market as fast as possible. Marketing Success Through Differentiation?—?of Sources: (1) Levitt, Theodore. of Anything.