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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

A survey from ITSMA and ABM Leadership Alliance found that 45% of marketers report seeing at least double the ROI compared to traditional marketing. Source: ITSMA and ABM Leadership Alliance ). You might share an overview of your company, dive into specific solutions, or send a case study.

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Product Management for Dummies

Product Bookshelf

Product managers must interact with and rely upon many other functional areas to deliver the entirety of what is required to create a great experience for customers and provide the promised benefits. The buck stops with the product manager. You’ll find a lot of great advice and fine points of product leadership.

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Top 7 UX Research Agency in 2023

UX Studio: Product Management

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .

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Is Product Management Certification Right For You?

PMLesson's Ace the PM Interview

Curriculum Includes: How to build end-to-end products and manage them throughout their entire lifecycle. Lessons come in the form of group work, real-world case studies, hands-on projects, and mentorship, giving you a realistic preview of what life as a PM is like. Online Available? Next class starts July 29th, 2020.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

It includes inspiring case studies to discover the practices of visionary teams across the world. Real-world advice on how to scale product teams and networking events to meet like-minded experts. Product Drive. La Product Conf is a Non-Profit community of 5200+ Product lovers and has been around since 2013.

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23 Product Management Books PMs Must Read in 2023

Userpilot

Launch: The Roadmap to Product Management Success is a guide on how to carry out successful product launches. Crossing the Chasm introduces strategies for successfully bringing innovative products to the mainstream market. Product Leadership presents insights on effective product leadership and team-building.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

No amount of wordsmithing will get people excited if they are exhausted Questions to ask about To your leadership team: How confident the organization is focused on the right things To frontline managers: Is there anything you’re worried about being true that is starting to be true?