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23 Product Management Books PMs Must Read in 2023

Userpilot

Launch: The Roadmap to Product Management Success is a guide on how to carry out successful product launches. Crossing the Chasm introduces strategies for successfully bringing innovative products to the mainstream market. Product Leadership presents insights on effective product leadership and team-building.

Books 80
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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Check all the talks from last year.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Create case studies with relatable problems that attract good-fit customers. Create case studies about your customers. Creating case studies brings customer intimacy benefits in many dimensions. You can host events such as product launch parties or trade shows to gather your customers together.

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Rev1 spots investment opportunities sooner while cutting research time in half

Roy Madden

Case Study. Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. With the Business Event skill, Leo looks for mergers & acquisitions, new product launches, or fundraising events.

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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. They had a celebrity like founder, yet, were losing leadership in the market and growth had plateaued.

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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

A survey from ITSMA and ABM Leadership Alliance found that 45% of marketers report seeing at least double the ROI compared to traditional marketing. Source: ITSMA and ABM Leadership Alliance ). You might share an overview of your company, dive into specific solutions, or send a case study.

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How startups die from their addiction to paid marketing

Andrew Chen

A familiar story: New product launches. The product is low freq – gotta spend to grow. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable. Nice spike, but it dies down.

Startups 111