UX Planet

JUNE 13, 2025

A UX case study on making multilingual music more meaningful. My Role With this project I identified a missing opportunity, hence on top of my end-to-end design ownership, I took on product responsibilities ( wrote my own PRD , with AI help ). What if YouTube Music could translate lyrics for you in realtime — without breaking the vibe?

Customer Experience

UX Planet

JULY 29, 2025

This isn’t groundbreaking; it’s just a reminder of how critical marketing research is as the foundation for everything. Landing Page with 3D Illustrations A compelling, honest story Include a micro-case study, quote, or personal confession right on the first or second screen.

Research Software

Arkenea

JUNE 27, 2025

Analyzing the Market and Competitor Research Before you develop healthcare SaaS software, you need to conduct intensive market research. Apart from this, look at the previous work of companies, check their portfolio, go through case studies, and then decide which SaaS company works for your healthcare organization.

Research Software

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

Arkenea

AUGUST 10, 2025

According to a report, the telemedicine market would be worth $175.5 According to a recent American Hospital Association case study, emergency room doctors working remotely, free of distractions and other responsibilities, can examine and handle a significant percentage of participants per shift. billion by 2026.

Reporting Tools

Arkenea

AUGUST 5, 2025

Whether you’re a pharmaceutical company launching Phase III trials or a research site managing multiple studies, choosing the right CTMS can dramatically impact your success rates, regulatory compliance, and operational efficiency.

Research Software

Product Innovation Educators

MARCH 4, 2025

Case Study: Wood Stains Category In analyzing customer feedback about staining furniture and wood products, the AI identified an emotional need that human analysts completely overlooked: Customers wanted “a manufacturer that values my feedback, will respond to my emails, and will address my concerns.”

Artificial Inteligence

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

User Testing

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

User Testing

Product Innovation Educators

SEPTEMBER 9, 2024

Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

Research Software

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? In this article, I want to zoom into the branding process and make a case for incorporating users stories when you create your brand.

User Testing

DISQO

MAY 10, 2018

” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on. The post Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster appeared first on Alpha. MRLN is growing!

Product Research

The Product Manager

DECEMBER 20, 2024

Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? The post 5 Product Management Case Studies We Can All Learn From appeared first on The Product Manager.

Product Manager

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.

Weak Development Team

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization

Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .

Market Research

The Product Guy

OCTOBER 8, 2024

Present customer feedback, market research, or case studies to make your case. One of the best ways to do this is by building strong relationships based on trust and credibility. When senior leadership pushes for a feature that doesn’t align with the product vision, use data to guide the conversation.

Customer Feedback

freshtrax

MAY 26, 2021

Starbucks conducted market/user research in 1995 before actually entering the market. The market research provided interesting insights that led to targeting “women around the age of 30”, who were trendy and didn’t smoke. Starbuck Japan Localization Case Study – medium. – Seattle Business.

User Testing

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

Marketing

Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software

The Product Coalition

MARCH 24, 2021

This the turning point where everybody and everything is focused on winning the target niche market as fast as possible. Figure 2: Target Customer Scenario Canvas Case Study: Business Intelligence Software Figure 3 shows a ‘Target Customer Scenario Canvas’ example for a company that offers business intelligence solutions for online shops.

User Testing

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Click to read Attention Insight’s Userpilot case study.

Research Software

Userpilot

JANUARY 8, 2024

Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool. Potential users will see themselves in the case studies and be encouraged to use your solution.

Analytic Tools

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

Research Software

Alchemer Mobile

FEBRUARY 2, 2021

Participating in these groups is a great way to conduct market research (What is your target market talking about? There are several in-app solutions to choose from, but we recommend in-app messaging and/or market research surveys. What are their needs?), See you on the Top Charts!

Feedback Software

The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research.

Research Software

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. How management of UX professionals directly affects ROI—both positively and negatively. What your UX team should be doing in order to grow your UX efforts across the organization. UX Management: Strategy and Tactics by Interaction Design Foundation.

User Testing

Userpilot

AUGUST 12, 2024

A good way to do this is to share case studies and testimonials. Being consistent in your marketing messaging and positioning across channels builds credibility and makes customers feel more confident that your product delivers on its promises. Also, support your copy with testimonials, case studies , and reviews.

Messaging

NextBigWhat

NOVEMBER 23, 2020

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. – Solid consumer insights and market research team. What should I have?” – Change incentives for teams working on innovation to not focus on short term.

Customer Feedback

The Product Coalition

JANUARY 24, 2022

Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. TAM: The population of India is 1.4

Data Visualization

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. It illuminates your target audience, their pain points, and desires.

Branding

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software

Userpilot

JULY 10, 2024

Understand your target audience thoroughly Understanding your target audience is vital for effective SaaS product marketing. Conduct detailed market research to identify customer pain points, preferences, and buying behaviors. This market research can be done through surveys , interviews, and user behavior monitoring tools.

Analytic Tools

The Product Coalition

JULY 6, 2022

There is more market research done and the product is built based on the research and needs. The Lean Startup Model at Google: A case study Google is one of the biggest companies in the world, with over 1.4 As the team is making tweaks, the product becomes more and more complicated.

Startups

Userpilot

AUGUST 29, 2022

The insights help evaluate product marketing strategies, understand the ideal customer profile , analyze the customer journey , and make data-driven decisions. There are six common types of marketing data and their sources: 1. Market research for discovering common pain points. Market research insights.

Data Visualization

Intercom, Inc.

OCTOBER 15, 2020

I would love to be part of that and I have many, many vacation interviews, because that’s the training case study we’re doing as we start to build out our training stuff is around vacations, because it’s just so horrible. I think the other part is marketing. Unpacking the language.

Research Software