Arkenea

JUNE 27, 2025

Beta testing is an essential part of developing your healthcare SaaS product and helps you receive valuable feedback from users. Analyzing the Market and Competitor Research Before you develop healthcare SaaS software, you need to conduct intensive market research.

Research Software 52

Research Software Feedback Software Analytic Tools Healthcare 52

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Innovation Educators

MARCH 4, 2025

Experimental Approach One of their key experiments involved a blind testing methodology. They took authentic customer needs statements from previous VOC studies conducted by human analysts and mixed them with needs statements that the AI had generated. Authenticity – How true was the need to what customers actually said?

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. A/B testing : Testing two versions of the product or marketing collateral side-by-side.

User Testing 101

User Testing Research Software Market Research Product Research 101

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? In this article, I want to zoom into the branding process and make a case for incorporating users stories when you create your brand.

User Testing 74

User Testing Product Research Research Software Branding 74

DISQO

MAY 10, 2018

” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on. “What was helpful was that we were able to very quickly understand the problem and then use that to test hypotheses in a more targeted way.” MRLN is growing!

Product Research 75

Product Research Startups User Testing Reporting Tools 75

Alchemer Mobile

FEBRUARY 2, 2021

Whether you are focused purely on marketing or a dev/marketer jack-of-all-trades, we’ve put together a checklist of the 30 steps you can start taking today to master the mobile app launch and set your app for success for years to come. Now it’s time to put your app and positioning to the test. Register your domain (e.g.,

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

AUGUST 16, 2022

A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one. Marketing testing is a technique used by businesses to evaluate the viability of their strategies before implementing them. Email marketing experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Conduct A/B tests with Userpilot. The SMART goal-setting framework.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 12, 2024

A good way to do this is to share case studies and testimonials. Being consistent in your marketing messaging and positioning across channels builds credibility and makes customers feel more confident that your product delivers on its promises. Also, support your copy with testimonials, case studies , and reviews.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

MARCH 24, 2021

I have tested several templates to summarize different target customer scenarios, but no one fitted completely my purpose. This the turning point where everybody and everything is focused on winning the target niche market as fast as possible. As we do not have yet data available from live customers?—?or

User Testing 158

User Testing Research Software User Friction Customer Experience 158

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. You’ll learn: How to engage with end users Effectively frame problems and identify potential solutions Build prototypes to test assumptions and learn what works (and doesn’t). UX Management: Strategy and Tactics by Interaction Design Foundation.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Userpilot

JANUARY 8, 2024

You can also implement A/B testing to see what resonates better with your audience. Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool. Personalize your campaigns.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

NextBigWhat

NOVEMBER 23, 2020

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. 6/ Remember: successful products NAIL the customer circumstances through multiple iterations of interviews, testing and product tweaking. What should I have?”

Customer Feedback 90

Customer Feedback User Testing Product Research Customer Experience 90

The Product Coalition

JANUARY 24, 2022

Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. TAM: The population of India is 1.4 I hope you enjoyed reading.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

The Product Coalition

JULY 6, 2022

There is more market research done and the product is built based on the research and needs. The Lean Startup Model at Google: A case study Google is one of the biggest companies in the world, with over 1.4 As the team is making tweaks, the product becomes more and more complicated.

Startups 158

Startups User Testing Product Research Feedback Software 158

Userpilot

JULY 10, 2024

Use analytics tools to track key SaaS metrics like conversion rates and CAC to optimize your SaaS marketing strategy. Continuously improve your product marketing by gathering feedback , conducting A/B testing , and refining strategies based on results. Conducting A/B testing in Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

AUGUST 12, 2024

As part of his work with SVPG and after his truly impressive case studies, Marty is an invited speaker at major conferences and top companies across the globe—one of them is our Product Drive Summit next October! Innovation and experimentation : Encouraging teams to explore new ideas, test hypotheses, and learn from failures.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Userpilot

JUNE 30, 2023

Before rolling your localized content out for everyone, test it to identify errors and optimize its performance. To localize the more technical and creative content, you contract linguists and marketers with robust knowledge of the German market. Make sure to cover it in your market research.

Research Software 98

Research Software Analytic Tools User Testing Customer Experience 98

Intercom, Inc.

OCTOBER 15, 2020

A lot of my work was that the team would get the basics down and then we’d come in and do this set of tests, or set of prototypes that would then actually help us improve performance, and cut costs simultaneously. I think the other part is marketing. Genichi Taguchi about design of experiments and how to prototype.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. What is B2B marketing? Do your market research. User segmentation with Userpilot.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JANUARY 20, 2024

The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments. Use customer and market research insights to clarify your value proposition, focusing on how the product addresses customer needs and stands out from competitors.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

DISQO

MAY 6, 2020

Using Alpha’s rapid consumer feedback platform, they began conducting consumer insights tests. To do so, they let Alpha’s research help direct the design of their new fully digital insurance policy and brand. “We Knowing that about their target market, Toggle then built their digital insurance product from the ground up. “We

User Testing 85

User Testing Research Software Product Research Feedback Software 85

Userpilot

NOVEMBER 2, 2022

To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Do some market research to identify killer feature ideas for your target market. Address customer pain points and show how your product can help alleviate them.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Good Product Manager

APRIL 21, 2015

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development.

Product Research 74

Product Research Research Software Feedback Software User Testing 74

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The SaaS launch phase: Implementing your Go-To-Market (GTM) strategy.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

AUGUST 30, 2024

Conduct market research to gain broader insights into your target audience and identify potential opportunities. Lastly, conduct regular content testing to assess content quality and note improvement areas. Use feedback surveys to collect valuable firsthand data from your existing customers about their needs and preferences.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

UX Studio: Product Management

NOVEMBER 8, 2021

We also run a popular UX blog full of industry insights and professional case studies read by over 30,000 avid readers every month. However, the latest case studies date back to 2019. When you assess a potential design partner’s case study page, make sure to look for project results.

Research Software 78

Research Software User Testing Technical Review Product Research 78

Userpilot

AUGUST 17, 2024

TL;DR This is a collaborative individual who supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. A product assistant helps streamline product development processes, gather and analyze user feedback , and contribute to market research.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

AUGUST 19, 2024

TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance software solutions. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

People-First Product Leadership

MARCH 10, 2024

Definition - Refine your knowledge by testing the riskiest hypothesis. That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59