Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

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Analytic Tools Feedback Software User Testing Product Research 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience.

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White Paper Marketing User Testing Customer Experience 118

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

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Product Marketing Marketing Research Software Feedback Software 98

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

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Marketing User Testing Research Software Embedded Analytics 177

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Analytic Tools Research Software Feedback Software Customer Experience 105

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. An “inclusive” marketing strategy. What’s it got for product teams?

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User Testing Product Research Research Software Data Visualization 73

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps.

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Userpilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. How to build a CRO marketing strategy : Define your conversion points.

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Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

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Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

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Data Visualization Customer Feedback Customer Experience User Testing 98

Gainsight

JUNE 13, 2024

It may not fit the exact definition your Product, Sales, and Marketing teams use, but the similarities between your academy and your actual product are abundant. Now, think about how your Product, Marketing, and Sales teams promote your product to customers and prospects—emails, social media, internal enablement, and in-app notifications.

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Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. We have a wide range of user types, from marketers to engineers to product managers and more. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. Seems so…obvious?

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Feedback Software Positioning Reporting Tools Strategy 104

The Product Coalition

NOVEMBER 16, 2020

Photo by Ryan Quintal on Unsplash This is the second part of a case study regarding Soundcloud’s content categorization and exploration of strategic opportunities. Note: When uploading a mix, artists should also be able to add other DJs to handle B2B cases so that the mix appears on both DJ pages.

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Product Research Positioning Customer Experience Research Software 82

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? It boosts word-of-mouth marketing. Everyone knows that word-of-mouth marketing is the most effective type of marketing you can have.

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Feedback Software Customer Experience User Testing Research Software 68

Product Management University

FEBRUARY 27, 2019

Overcoming bad product PR comes down to generating enough positive product PR, both internally and externally, to drown out the bad. In return, ask them for permission to use their case studies/testimonials in your internal and external marketing and PR activities. Follow these six steps.

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White Paper Webinar Customer Experience Positioning 100

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

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Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Start building your localization strategy by identifying the right market.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline.

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

UX Planet

MAY 3, 2024

Since then the job market has shifted quite dramatically, but there are some additional suggestions I’d like to add to what I had previously written. Always make sure to document the position you applied for, the date of the application, the source of where you found the position. Document everything.

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Research Software Product Research Document Positioning 86

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

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Research Software User Testing Outbound Marketing 91

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

MAY 29, 2023

Some SaaS companies start to reduce expenditure on their marketing strategy at this stage, but that’s a big mistake. The more loyal customers you have, the higher the likelihood of word-of-mouth marketing due to customer advocacy. Take a look at Kontentino’s case study that’s neatly integrated into the Userpilot website: 3.

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Analytic Tools Feedback Software User Testing Customer Experience 96

The Product Coalition

MARCH 11, 2024

Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. Photo by ilgmyzin on Unsplash The Nudge Effect in Action: Beyond Duolingo — Case Studies Duolingo isn’t alone in this strategy.

Research Software 102

Research Software Reporting Tools Artificial Inteligence Customer Experience 102

The Product Coalition

JUNE 15, 2023

Maybe by utilizing marketing tools to get across to the right people before expanding to acquire new users? Negative: Ignore Positive : Curious , share, Free trial, Buy. For example, sending a message on WhatsApp and waiting for a reply. The human attention span is estimated to be 8.25 The second is always the aim.

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Userpilot

OCTOBER 6, 2022

Investing in customer communication leads to increased customer happiness and SaaS growth in several key ways: It helps create a more positive overall customer experience. In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app.

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Customer Communications Feedback Software Research Software Analytic Tools 97

bpma ProductHub

JUNE 30, 2017

” A list of requirements might represent logic, long case studies might represent art, but user stories represent the best of bringing the two together with context. BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! You’ll learn both in this workshop.

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User Testing Customer Experience Customer Feedback Research Software 150

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

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Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

JULY 18, 2023

Use contextual tooltips to send upgrade messages that fit what the customer needs. Want to reach users with targeted in-app messaging at the right time? Contextual tooltips carry upgrade messages that relate to the limitations around the product feature the user is interacting with. What is upselling?

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Customer Feedback 98

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Enter customer success.

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Product launches User Testing Customer Feedback Customer Experience 93

Userpilot

OCTOBER 15, 2022

Good customer experience is important in B2B because it drives loyalty and retention , increases word-of-mouth marketing referrals, and contributes to revenue growth. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Increased word-of-mouth marketing referrals.

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Customer Experience B2B User Testing Customer Feedback 98

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. You can tell customers are developing a positive relationship with your product when they become active users. NPS surveys explained.

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