Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 88

Feedback Software Analytic Tools Research Software Data Visualization 88

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 80

Feedback Software Analytic Tools Product Research User Friction 80

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 87

Feedback Software Analytic Tools Customer Experience Customer Feedback 87

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Customer Experience 82

Customer Experience Feedback Software Analytic Tools Data Visualization 82

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 78

Feedback Software User Testing Customer Experience User Friction 78

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software Research Software 90

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 91

Feedback Software Analytic Tools Data Visualization Customer Feedback 91

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. We then jammed those models into our platform so that customers could access the outputs in many ways.” You also have a mobile app that sends similar messages via push notifications.

Product Research 177

Product Research Data Visualization User Testing Research Software 177

Userpilot

AUGUST 10, 2023

Behavioral targeting and automation is a rapidly evolving space that brings several key benefits: to name a few, you can boost customer engagement, drive loyalty , and increase retention. Start with showing personalized messages based on data you’ve gathered via survey. Key benefits include: Improves customer engagement.

Analytic Tools 84

Analytic Tools Feedback Software Marketing Product Marketing 84

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Userpilot

AUGUST 16, 2022

Product messaging experiments. Case study experiments. You and your team decide it’s time to implement the campaign, and you spend so much money and time on turning this strategy into real-life actions only to see that your potential customers are not responding well to the campaign. Product messaging experiments.

Research Software 93

Research Software Feedback Software Analytic Tools Customer Experience 93

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing?

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 92

Data Visualization Feedback Software Analytic Tools Research Software 92

Intercom, Inc.

DECEMBER 16, 2019

Sales and marketing leaders select a list of accounts that best align to your ideal customer profile, or your company’s most valuable buyers. Customer-centric approach to growing revenue. Because ABM requires sustained, one-to-one relationships with customers, sales reps have to take a consultative approach to closing deals.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Product Innovation Educators

NOVEMBER 14, 2022

We thought about how we could shift that to a more positive experience and cut down on pain points. ” Make sure all those pieces are tight—you understand what you’re selling, the typical emotion, who your customers are, and how they find your product. We had to be really tight on that messaging.

Product launches 94

Product launches Development Team Review Technical Review Customer Feedback 94

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Slow response to customer queries. Customer journey stages.

Data Visualization 94

Data Visualization User Testing Analytic Tools Feedback Software 94

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. What do successful companies do to drive growth

Feedback Software 93

Feedback Software Analytic Tools Research Software Data Visualization 93

Userpilot

DECEMBER 3, 2022

User experience is important because good UX gives you a competitive advantage, leads to more positive interactions , and increases your conversion rate. To identify opportunities to improve your UX design, you should start with user research. Collect customer feedback with in-app surveys. Investigate why that might be.

Feedback Software 93

Feedback Software Research Software Analytic Tools User Testing 93

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

JULY 27, 2023

In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. TL;DR Customer retention is the ability of a company to retain its customers over a specified period of time. Driving users toward activation with checklists.

Product Research 76

Product Research Onboarding KPIs Customer Experience Data Visualization 76

Userpilot

FEBRUARY 21, 2022

The most useful performance indicators include the visitor-to-sign-up rate, the sign-up-to-PQL rate, the PQL-customer rate, the sign-up-to-customer rate , and the activation rate. The post-launch phase is all about user onboarding. What pain points does it solve that other players on the market don’t?

Research Software 91

Research Software Feedback Software Onboarding KPIs Product launches 91

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But how do you do that? Product management and leadership speakers.

Customer Experience 98

Customer Experience User Testing Customer Feedback Research Software 98

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 74

Messaging User Testing Research Software Analytic Tools 74

Innovatemap

OCTOBER 20, 2020

Without a tangible product to see and touch, customers will need a way to engage digitally. Product marketers will equip software sales teams with materials and messaging that allows prospects to quickly understand what the solution is, how it addresses common pain points and how it works. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

BrainMates

FEBRUARY 26, 2019

Although the key responsibilities for both roles are different — one focuses on explaining the benefits of the product to the external world, and other builds the right solutions for the customers by making sense of feedback — there are several similarities between Product Marketing and Product Management. Both roles are cross-functional.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

AUGUST 18, 2022

A lack of personalized content makes users feel disengaged. Key tactic #1: Use welcome screens to segment customers from the very beginning and guide them down the right onboarding process for them. Customer onboarding process. Key tactic: Use welcome screens to greet customers and segment them from the beginning.

Customer Experience 89

Customer Experience User Testing Data Visualization Construction 89

DISQO

JULY 6, 2020

Rhino then had to cater to that exact customer profile. And what they learned helped to clarify their brand story, messaging, and website. For example, Rhino had long theorized that the value of choice was a better messaging strategy than touting cost-savings. The ‘repeat renter’ became the foundation for all subsequent tests.

User Testing 75

User Testing Feedback Software Customer Feedback Data Visualization 75

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mind the Product

APRIL 6, 2020

A few extremely well-chosen objectives impart a clear message about what we say ‘yes’ to and what we say ‘no’ to.”. Where will you compete: which customer segments, which categories, which channels? User Story Mapping (check the book by Jeff Patton ): this is helpful to create a full picture of how a product is used.

Product Strategy 109

Product Strategy Strategy Feedback Software Customer Experience 109

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 9, 2021

A Product Manager builds the product by identifying customer needs and creating specifications for developers. They also ensure it fulfills the business’s wider objectives, do the initial research, user interviews, and collect user feedback and data. How to decide. How to get your first Product Management job.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

SEPTEMBER 3, 2019

It involves 3 key aspects: deep understanding of users; exploring and ideating fast and wide; and rapid prototyping to test, learn and adapt. This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV. areas of opportunity).

User Testing 60

User Testing UX Product Research Data Visualization 60

DISQO

JULY 6, 2020

Rhino then had to cater to that exact customer profile. And what they learned helped to clarify their brand story, messaging, and website. For example, Rhino had long theorized that the value of choice was a better messaging strategy than touting cost-savings. The ‘repeat renter’ became the foundation for all subsequent tests.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

DISQO

JULY 6, 2020

Rhino then had to cater to that exact customer profile. And what they learned helped to clarify their brand story, messaging, and website. For example, Rhino had long theorized that the value of choice was a better messaging strategy than touting cost-savings. The ‘repeat renter’ became the foundation for all subsequent tests.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52