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Customer Research 101: The Complete Guide for SaaS

Userpilot

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.

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User Friction in SaaS: How to Identify and Reduce User Experience Friction to Win More Customers

Userpilot

User friction is anything that prevents users from getting things done and accomplishing their goals. Too much friction kills your relationships with customers and eventually results in churn. In this article, we’ll cover: What is user friction and how it can kill your relationship with customers?

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Understanding Product Management

The Product Guy

Mushrooming of training sessions and certifications on PM reflects the situation quite well. . Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers. As a first step, PM needs to define the strategy for the product.

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What is a Customer Experience Manager? Responsibilities, Salaries, and More

Userpilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of customer experience managers is essential for success. TL;DR A customer experience (CX) manager is a professional responsible for improving interactions between a company and its customer base across different touch points.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner. Why you should be involving engineers at every stage of the Cycle.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

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What Is Product Leadership?

The Product Coalition

First of all, an all-star Product Leader has empathy for the customer. If you look at your users, and all you see are potential dollar signs, you’re never going to go the distance as a PM. The most successful Product Leaders are customer-driven, and this is very useful when trying to decide which feature to build next.