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Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of usersreporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
Think your customers will pay more for datavisualizations in your application? But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
This unique combination developed both her analytical thinking skills and her ability to question assumptions – capabilities that would later prove valuable in her product career. Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college.
While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. What is product analytics?
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Most companies realize the value third party analytics solutions offer in delivering a best-of-breed capability to market quickly. However, end-user expectations have moved beyond what embedded analytics can offer and now encompass a seamless userexperience, easy to use self-service, and immediate data response times.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customerdata to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analyticsreports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Why actionable product analytics are important. But why bother fixing it?
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies.
And not because AI itself is broken, but because companies keep treating it like a science project instead of a tool that actually needs to solve problems. By the end of 2025, the winners wont be the companies throwing money at flashy AI experiments. Think AI-powered chatbots that frustrate customers more than theyhelp.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
You see, although we work hard to make Userpilot the best product adoption tool on the market, we know it isnt the perfect fit for every business. You get something that truly works for you, and we get to connect with people who value what we offer and have the potential to become power users (and sources of sustainable revenue!).
Atif brings valuable insights from a recent PDMA executive workshop where leaders discussed their real-world challenges with strategic decision making and innovation strategy. In this episode, he shares some insights from that workshop and his experience in product leadership.
Efficient usage data collection and analytics can open up significant possibilities for suppliers. Organizations that place a premium on understanding product usage seem to have fewer hurdles to aligning price with value and are more in touch with their customers than organizations that don’t prioritize understanding product usage.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? How to calculate customer expansion revenue?
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
It’s what you do with the behavior data your app collects. And by behavior data, I dont mean installs (thats the easy part). I mean what happens after the download: how users navigate, what features they engage with, and where they drop off. Why track in-app user behavior? Whereas a power user is active daily.
Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa
If you want to offer a better userexperience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. Pick the analytics you need to make an impact. How do you know which metrics will help you improve?
How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. It starts with someone on the product team who says, “We need to know more about what our customers need from us.”
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
When you’re building a mobile product , data is your lifeline. Whether for tracking feature adoption or spotting drop-off points, the right analyticstool can make or break your growth. Some tools are great for marketers, and others are for product or development teams.
Eventually, I worked at a company where my boss said, “Teresa, I think you’re a product manager.” Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis. In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products.
Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictiveanalytics.
Understanding customerexperience (CX) isn’t just a strategy—it’s a superpower. Customerexperience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. Why should I track customerexperience metrics?
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget ReportUser Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research.
According to data from EY, financial customers strongly connect personalization with trust. Userexperience now matters just as much—if not more—than the value-add. Rapid technological advances & high consumer expectations have changed the game for financial institution products. Listen up, Product Managers!
Ranch and co-founder of the Dexter Bourbon Distillery, but has spent decades helping companies break free from innovation roadblocks. Proactive Problem Solving Doug was motivated to write Proactive Problem Solving by two pieces of data showing the impact of reactive problem solving: The average manager wastes 3.5
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Despite her years of experience, Jane realized something critical: even seasoned PMs need a plan to establish credibility in a new environment. Pro Tip: Pair your quick wins with data.
In the retail industry, customer feedback is your early warning system, your innovation engine, and your most honest performance review. The best retail companies use feedback to inform product decisions, align teams around the Voice of the Customer, and fix whats not quite working. You can download the free e-guide, here !
Ruthless prioritization translates to product teams spending time building the right thing at the right time. The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . Get Insights.
Speaker: Vivek Bedi, Author of "You: The Product," Entrepreneur, and Digital Leader
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Digital‐health adoption exploded during the pandemic, with McKinsey reporting a 78-fold increase between February and April 2020 , before things settled back into a steadier growth curve. Yet one glaring challenge remains: healthcare apps struggle to keep users engaged. Create tailored user journeys based on specific conditions.
. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of Product Management at HiveMQ , who has managed to make continuous interviewing a reality on his team.
Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Scenario: You are on the board of a public company.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
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