Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59

Userpilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. What are the responsibilities of a product marketing manager? Example of a persona.

Product Research 84

Product Research User Testing Research Software Feedback Software 84

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 76

Messaging User Testing Research Software Analytic Tools 76

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 94

Branding User Testing Product Research Data Visualization 94

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 95

Feedback Software Research Software User Testing Analytic Tools 95

Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Market and user research : Analyze survey responses , user reviews, and social media comments to gain deeper insights into your users and their motivations, pain points, and desires.

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ChatGPT Data Visualization Onboarding KPIs Research Software 90

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Some of them were lucky to start in a tech company with APM program and picked up more skills over the years.

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Product Management Product Manager Research Software Feedback Software 163

Mind the Product

MARCH 20, 2020

This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Start today, by analysing all the information available – customer and user research, market research, and user data. Plan Your Future Today. Preparing for the C-Suite. Communication.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

Imaginary Cloud - Design

AUGUST 19, 2021

However - and despite its utility - Design Research is frequently overlooked and ignored since its definition, purpose, and role are not well understood by many companies. Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Understand the key activities at different stages of your launch.

Feedback Software 78

Feedback Software Research Software Analytic Tools Product launches 78

Usersnap

DECEMBER 19, 2023

Semantic Differential Scale 5. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5. Quickly jump to the best suitable section of this article ? Satisfaction Scale 2. Likert Scale 3. Star Rating 4.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

The Product Coalition

SEPTEMBER 4, 2023

And customer requests are easy to pay attention to; for any mature company, there will be plenty of them. This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns.

User Testing 121

User Testing Customer Feedback Vision Customer Experience 121

Userpilot

MAY 29, 2024

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience.

Data Visualization 66

Data Visualization Research Software Feedback Software Analytic Tools 66

Userpilot

JANUARY 23, 2024

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. Creating a market research survey with Userpilot.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

JULY 24, 2023

TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan.

Product launches 85

Product launches User Testing Product Research ChatGPT 85

People-First Product Leadership

MARCH 10, 2024

For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. That's why I never rely on market research. People don't know what they want until you show it to them.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Secret PM Handbook

AUGUST 22, 2016

Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Identify market opportunities and changes. Act as brand managers.

Data Visualization 96

Data Visualization User Testing Research Software Feedback Software 96

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 86

Product Research User Testing Feedback Software Research Software 86

The Product Coalition

MARCH 24, 2021

Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. Our solution is fit for purpose”: Are we able to build a solution to the target customer’s compelling reason to buy in the next three months to address this niche market by the end of next quarter? of Anything.

User Testing 130

User Testing Research Software User Friction Customer Experience 130

Userpilot

NOVEMBER 2, 2022

It increases the product’s economic value, meaning the company can charge a premium price that’s higher than the production cost. To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Social proof is a powerful selling tool.

Feedback Software 89

Feedback Software Research Software User Testing Product Research 89

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Loyalty segmentation differentiates customers based on their loyalty levels to identify product advocates. Here’s why: Deeper insights into customer needs : Segmentation allows companies to understand the nuances in their customer base needs and behaviors.

Analytic Tools 86

Analytic Tools Research Software Feedback Software Product Research 86

Userpilot

JANUARY 14, 2024

TL;DR The integration of AI and ML is likely to increase but not all companies will leverage it successfully. More companies will use product-led tactics to lower their costs and streamline the sales cycle. To thrive in 2024, companies will have to prioritize creating excellent customer experiences.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Research Software 82

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. Do market research to develop your buyer persona. Communicate your credibility and trust.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors.

Feedback Software 68

Feedback Software Analytic Tools Research Software User Testing 68

Userpilot

MAY 23, 2024

Excellent customer experience can differentiate you from competitors and enhance customer satisfaction , loyalty, retention, and advocacy. As mentioned, outstanding customer experience helps you differentiate your product from competitors. Company details. Key stakeholders they work with. Jobs to be done. Current challenges.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

BrainMates

FEBRUARY 12, 2020

I like these definitions because they illustrate the two key parts of what makes up a market-driven Product: It’s a corporate strategy, and. It’s based on understanding market trends and your customer. The definition of market-driven is dependent on both these points. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. Also, focus on what differentiates your product in the market.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

BrainMates

FEBRUARY 12, 2020

I like these definitions because they illustrate the two key parts of what makes up a market-driven product: It’s a corporate strategy; and. It’s based on understanding market trends and your customer. The definition of market-driven is dependent on both these points. It’s More Than Just Market Research.

Marketing 52

Marketing User Testing Research Software Product Research 52

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. A product launch plan is a visual reference point outlining a company’s steps to introduce a new product to the market.

Product launches 100

Product launches Product Research Data Visualization Research Software 100

Userpilot

AUGUST 23, 2023

Shifting companies’ focus or goals toward the customer value chain can lead to better decisions and lasting advantages that will benefit business activities for years if not decades to come. Monitoring product usage is also cheaper than conducting market research, which should help you maintain high-profit margins.

User Testing 92

User Testing Customer Feedback Feedback Software User Friction 92

Product Innovation Educators

JANUARY 13, 2020

Adobe Creative Cloud was transformational for the company, the customers, and me personally. 7:06] How do you describe marketing? Marketing is the two-way communication between your company and your market. The four Ps of marketing are Product, Price, Promotion, and Placement.

User Testing 85

User Testing Product Research Marketing Research Software 85

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Data Types.

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User Testing Research Software Customer Feedback Feedback Software 84