UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 90

Branding User Testing Product Research Data Visualization 90

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. develop product vision and strategy.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Imaginary Cloud - Design

AUGUST 19, 2021

However - and despite its utility - Design Research is frequently overlooked and ignored since its definition, purpose, and role are not well understood by many companies. Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Market and user research : Analyze survey responses , user reviews, and social media comments to gain deeper insights into your users and their motivations, pain points, and desires.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Identify market opportunities and changes. Act as brand managers.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Roman Pichler

OCTOBER 6, 2020

How will it benefit the company? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Who are the users and who are the customers?

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. Do market research to develop your buyer persona. Communicate your credibility and trust.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Product Innovation Educators

JANUARY 13, 2020

Adobe Creative Cloud was transformational for the company, the customers, and me personally. 7:06] How do you describe marketing? Marketing is the two-way communication between your company and your market. The four Ps of marketing are Product, Price, Promotion, and Placement.

User Testing 85

User Testing Product Research Marketing Research Software 85

Userpilot

JANUARY 14, 2023

To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs. In short, it needs to justify its existence by bringing enough revenue and generally making the company more competitive.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 121

User Testing Customer Feedback Vision Customer Experience 121

Ronke PM

APRIL 5, 2023

Furthermore, they share product vision, strategy, customer and business value, metrics, and data, which help user experience partners find creative solutions to problems. Customers become their companies' heroes by using the product to solve an existing problem. As a result, they help us make the customer-user workflow even better.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

AUGUST 26, 2021

Product management is a function within an organization that is responsible for managing a company's products throughout the entire product lifecycle from ideation to decline. How is SaaS Product Management different from Product Management in other types of companies? And for a PM, differentiation becomes more critical.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Amplitude

DECEMBER 12, 2018

How can a company ensure their app is a worthwhile investment? What companies need help with, and where agencies can differentiate, is product direction and strategy –crafting innovative ideas and ensuring products’ success once they’ve been built. High-quality product development is becoming the norm. Create prototypes.

Analytic Tools 65

Analytic Tools Research Software Feedback Software Data Visualization 65

Usersnap

JULY 11, 2021

In the old days, customer support was something most companies sucked at. But if you look at many company websites you’ll find exactly these contact forms. As a small company or startup, you probably deal with all kind of different things when starting your business. But times changed and so has customer support.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

UX Studio

JUNE 30, 2023

Hiring a professional web design company can help businesses in many ways. We’ve compiled a list of the top 7 web design companies in California that can help take your website to the next level. We’ve compiled a list of the top 7 web design companies in California that can help take your website to the next level.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

BrainMates

DECEMBER 12, 2019

In August this year 181 CEOs from some of America’s largest companies signed a statement which seeks to fundamentally change the way companies operate – from putting shareholders first to benefitting all ‘stakeholders’. More and more companies and brands are defining their purpose and using it as a guide to how they do business.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Product Talk

APRIL 17, 2024

There’s pressure coming from all directions—your company leaders expect you to deliver business results while your product teams may be working in silos, misaligned with their peers, or unclear on core product skills and concepts. Let’s start with, tell me just a little bit about your role in your company. What’s the vision?

Product Research 222

Product Research User Testing Data Visualization Research Software 222

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

In the end, the product marketing team can be the make or break when it comes to success or failure. Hiring managers at major tech companies want product marketers that are savvy, innovative, and capable of working with the many teams necessary to bring products to market. Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 7, 2024

Step-by-step guide for the product management process Identify user needs with market research. Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Collaborate with the product marketing team to devise the go-to-market strategy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. Stay on track with product strategy and vision. Product personas help teams stay true to the product strategy and vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

ProductPlan

MARCH 5, 2021

Factors like company size, budget, and business goals have an impact on how product team structure. Even with the many different company-specific permutations, it’s helpful to establish a general product manager career path to help you plan your next move. Make hard, high-judgment trade-offs between features and speed-to-market.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

SEPTEMBER 23, 2022

How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. Achieving product-market fit before building the product is not possible. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Product Coalition

MARCH 24, 2021

Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. Our solution is fit for purpose”: Are we able to build a solution to the target customer’s compelling reason to buy in the next three months to address this niche market by the end of next quarter? of Anything.

User Testing 130

User Testing Research Software User Friction Customer Experience 130

ProductPlan

MARCH 5, 2021

Factors like company size, budget, and business goals have an impact on how product team structure. Even with the many different company-specific permutations, it’s helpful to establish a general product manager career path to help you plan your next move. Make hard, high-judgment trade-offs between features and speed-to-market.

User Testing 98

User Testing Product Research Product Management Product Manager 98

The Product Coalition

OCTOBER 8, 2018

Well, the concept of product management is increasingly prevalent for both the startups and enterprise companies, but it’s still difficult to define it in a single sentence. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: business strategy, design, marketing, and engineering.

Startups 60

Startups User Testing Customer Feedback Product Management 60

Userpilot

DECEMBER 14, 2021

While a solid GTM can take your product's marketing to the next level, an improper one can lead you to a slew of launch challenges. Poor positioning with no meaningful differentiation strategy. Pro Tip: Tell your story; people love hearing about others and finding something that relates them to the product's vision.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105