The Product Coalition

JANUARY 24, 2021

I collected here four of the fundamental mistakes companies make when implementing the OKR methodology for product teams. Unless you have someone experienced who did it right in their previous company, you will most likely run into these yourself. Sales create revenue goals. Marketing creates lead goals.

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The Product Coalition

DECEMBER 19, 2021

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.

Product Management 164

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Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Poor communication: even if you nail your product goals , make sure to communicate them clearly to the development team. Not many companies can pull it off without taking a significant hit in user numbers and revenue.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Roman Pichler

JULY 6, 2021

Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research. Developing a product roadmap and setting realistic product goals/outcomes. Know Your Industry.

User Testing 156

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People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company.

Vision 52

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The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. The six steps towards finding PMF are: Line up your product goals first.

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User Testing Research Software Feedback Software Strategy 78

Bain Public

MARCH 30, 2020

They help define the product management role and focus on finding ways to leave an impact on business strategy and initiatives. Originally published by Loren O'Brien-Egesborg Any company + product manager ? a product company. Originally published by Jeff Tibbins Who’s Head Coaching your Product?

Article 52

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Alchemer Mobile

OCTOBER 31, 2018

In the field of product management, asking yourself hard questions is key to driving success in your individual goals, in your product, and across your company. In many ways, a perfect CEO boot camp is to learn how to be an effective product manager first. What are the goals of individual teams?

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Userpilot

FEBRUARY 7, 2023

Here’s a handy table that can help you identify push notifications vs in-app notifications : Types of in-app messaging There are six main types of in-app messaging that can play a role in your SaaS product marketing strategy. This is especially important for a company like Spotify which has millions of freemium users to convert.

Feedback Software 93

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Userpilot

JULY 8, 2021

Online Product Management by General Assembly is a product manager course for beginner product managers that includes a final project at the end, that you can proudly add to your portfolio. A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy.

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Userpilot

MARCH 29, 2023

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Customer feedback data Customer feedback data tracking is essential to build successful products.

Data Visualization 79

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Bain Public

MARCH 20, 2021

He held leadership roles at Bay Area startups and high growth organizations like WatchMojo -- helping establish product functions, as well as large strategic consulting companies such as Edelman where he organized product-led initiatives across national/regional offices. Flash Belt 2008, Minneapolis, U.S. About Bain Public.

Artificial Inteligence 52

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Userpilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability. Experimentation as a part of product optimization.

Product Research 81

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Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. The process grants valuable customer insights companies can leverage.

Data Visualization 79

Data Visualization User Testing Analytic Tools Customer Feedback 79

Userpilot

APRIL 27, 2023

Customer feedback allows you to drive customer success, improve customer satisfaction , boost customer loyalty, and make informed product decisions. Customer loyalty feedback: information about how likely your users are to stay with the product and promote it in their social and professional circles. Collected via welcome surveys.

Feedback Software 67

Feedback Software User Testing Customer Feedback Analytic Tools 67

Userpilot

JULY 14, 2023

The process of creating a product analytics framework starts by identifying internal stakeholders it will benefit from. Next, each stakeholder group sets relevant product goals , chooses corresponding metrics , and selects data sources. Solid product analytics tools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.

Analytic Tools 71

Analytic Tools Data Visualization Feedback Software Research Software 71

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. What is strategic product management? Product vision and product strategy are key parts of strategic product management.

Product Research 85

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Bain Public

MARCH 21, 2020

One fosters an "IT mindset," while the other fosters a "Product mindset." Paul Ortchanian recognized this inconsistency, and it sparked the creation of what is now known as Bain Public: a company dedicated to helping local companies make smart product decisions through an organizing principle for allocation of resources: the roadmap.

User Testing 52

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Bain Public

FEBRUARY 4, 2018

Trends in the marketplace affect the appeal of your message and the profitability of your product. Winning products thrive on big thinkers with the expertise to solve common challenges. Should a company hire a product manager with years of experience in, and knowledge of, the industry? Learn to be productive.

User Testing 40

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Userpilot

JUNE 28, 2023

Onboarding case study #1: How The Room increased new user activation by 75% in 10 days The Room is a Talent-as-a-Service (TaaS) platform that helps connect world-class workers throughout Africa with companies across the globe. However, the company was facing a major issue: new members weren’t uploading their CVs to the platform.

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Bain Public

NOVEMBER 22, 2019

Over the last 3 years, Bain Public has worked closely with the Canada-based media production and distribution company WatchMojo. During this time, it has been our job as innovative and creative product leaders to help them uncover opportunities, explore pain points, align priorities and optimise their production process.

Analytic Tools 52

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The Product Coalition

DECEMBER 14, 2018

In many ways, a perfect CEO boot camp is to learn how to be an effective product manager first. Ultimately, it all boils down to product managers owning the results of the product like a CEO owns the results of the company. Tracking market changes and competition to ensure market fit and product evolution are competitive.

Product Management 60

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Userpilot

NOVEMBER 21, 2022

For some products, a Product Hunt and WOM are more suitable, whereas for others in-app announcements work better. Product launch managers collaborate with the marketing manager to set the launch and product goals and timelines. On average, a product launch manager earns around $138,000.

Product launches 88

Product launches Product Research User Testing Research Software 88

Bain Public

FEBRUARY 26, 2020

Livescale is a software company in Montreal bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. The product strategy is something that she herself helps define and refine quarterly with her company to make sure the product is up-to-date within an ever-changing landscape.

Research Software 52

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Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. They provide an invaluable blueprint for structuring optimizations.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Innovatemap

AUGUST 26, 2020

If you’re founding a tech company today, there’s a good chance you’re familiar with product-led growth (PLG) and ready to build your product with that in mind. If not, you’re probably thinking “I just want to grow like Slack did” or “I want people to start using my product without a lot of hand-holding.”

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

Bain Public

MAY 24, 2019

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. But, the end result is engineers creating a product with "must have" features in which customers are not willing to pay. In fact, more companies die of indigestion than starvation.

Roadmap 40

Roadmap User Testing Research Software Customer Experience 40

Bain Public

MAY 24, 2019

Finding market opportunities, choosing a revenue model and delivering value to customers are all fundamental steps to reaching your product goals. Find Market Opportunities. To begin, it is important to find a market opportunity that has big enough potential. and putting them on high traffic channels online.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Bain Public

MAY 24, 2019

So then how can you, as a product manager, accelerate a company’s growth and reach product goals? It is important to note that product management goes hand in hand with product innovation. Innovation is a key ingredient to creating and fueling growth for a company. Monetizing Customer Value.

Product Goals 40

Product Goals User Testing Customer Experience Customer Feedback 40

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. This is the main question we tackle in this article.

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 95

Bain Public

MAY 24, 2019

Product leaders need help from an executive support base in order to succeed and accomplish their product goals. Make a business case on why the company cannot ignore an opportunity. If you can build an MVP, launch it and get early market success you can win over any product doubters.

Leadership 40

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UX Studio: Product Management

MARCH 19, 2021

On the other hand, you can already shoot for real user feedback from your alpha / beta or live product users. Goal: Realizing Product-Market Fit, acquisition of users, heavy user research, reiterating. When the market becomes too saturated, it’s hard to find space for further growth.

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Product Research User Testing Development Customer Experience 109

Userpilot

JANUARY 28, 2024

Product performance metrics, or product key performance indicators , are quantitative data measurements that provide insights into how users interact with the product and the impact of those interactions on the overall health of the product – and the business. Why is it important to monitor product metrics?

Onboarding KPIs 94

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Userpilot

DECEMBER 8, 2022

We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Entering immature markets and devising a relatable product vision are also serious challenges.

Feedback Software 93

Feedback Software Research Software User Testing Analytic Tools 93

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 82

Feedback Software User Testing Product Research Strategy 82

The Product Coalition

AUGUST 24, 2021

Many venture capital firms were interested in investments at comparatively high valuations in technology companies available around that era. At the peak of the bubble, it was noticeable that a dot-com company could go public and raise a large amount of capital without generating a proportionate amount of profit.

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