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Gamification in UX Design: How to Boost User Engagement

Userpilot

Looking to incorporate gamification UX strategies into your product design? TL;DR UX gamification is the application of game design elements when building websites, mobile applications, and other digital products. UX designers use this powerful tool to create sticky products and drive customer loyalty.

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UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences

Userpilot

What's the difference between UX vs CX? UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. Read on to find four key differences between UX and CX and how to improve both. What is user experience?

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40+ Voice of The Customer Questions For Collecting Insightful Feedback

Userpilot

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

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The Most Common UX Design Mistakes SaaS Companies Make

Userpilot

If you’re looking to improve user engagement and experience, start by avoiding some of the most common UX design mistakes. User experience is one of the factors contributing to the success of a SaaS product. As UX is a crucial element, it’s important for you to know what results in a poor user experience.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Generative vs Evaluative Research Methods: A Breakdown

Userpilot

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Use generative research methods to determine what content types users favor in knowledge bases.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Pair that with in-app communication and you’ve got a pretty good marketing strategy. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.