Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? Product Manager user persona example by Userpilot. Pipedrive value proposition.

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Research Software Feedback Software Messaging Reporting Tools 89

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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Product Research Feedback Software Research Software Product Marketing 77

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

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Analytic Tools Data Visualization Research Software Feedback Software 87

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research.

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Product Research Customer Feedback Data Visualization User Testing 75

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 76

Data Visualization User Testing Analytic Tools Customer Feedback 76

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

JULY 13, 2022

We’ve chosen the 20 best product management blogs that will help you keep your knowledge current and grow as a product manager. Our favorite product management blogs. Userpilot publishes well-researched and in-depth articles on all aspects of product management including product growth, retention, and adoption.

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bpma ProductHub

DECEMBER 12, 2016

All of those product managers help to drive the countless innovations that drive our local economy. As a product manager, you sit at the critical inflection point between raw, unformed ideas and technologies on one side – and execution, and profitable growth on the other. Concerned about a glut of product managers?

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Research Software Product Management Product Manager Startups 150

Product Management University

JANUARY 27, 2023

It’s the foundation for the organization’s strategy and the key to well-coordinated execution plans across product management, product marketing, sales, and customer success disciplines. The discussions can go down the rabbit hole in a hurry and turn into technical product conversations. Pure gold!

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Business of Software Conference

NOVEMBER 30, 2020

April Dunford BoS USA Online 2020 from Business of Software Conference. Get Weekly Advice From Software Experts. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. But they don’t necessarily know what the state of the art is on these technologies.

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Research Software User Testing Positioning Product Research 64

Userpilot

JULY 8, 2021

Best product manager courses for mid-career PMs in 2021. Best product manager courses for advanced/pro PMs in 2021. Product management guides the development of a product at the intersection of technology, UX, and business. Let’s take a look at what skills a product manager course should teach you.

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User Testing Research Software Analytic Tools Feedback Software 58

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Driving Agile ceremonies, including planning, grooming, demos, and retrospectives.

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Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Modus Create

FEBRUARY 21, 2020

In the learning phase, we take whatever data we have: usage analytics, customer support requests, customer satisfaction or net promoter score (NPS), competitive analyses, the results of user interviews and we analyze it so that we can best learn about the problem space and how to craft a better solution. Product Growth. Opportunity.

Analytic Tools 81

Analytic Tools Strategy User Testing Artificial Inteligence 81

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Driving Agile ceremonies, including planning, grooming, demos, and retrospectives.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Roadmunk

APRIL 12, 2018

This past season on Rocketship, the entire season was devoted to product and growth. And one of the topics Mike and Michael did a deep-dive into were the tools product people apply to understand their users better—specifically u ser personas and jobs to be done. Why do product people use these?

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. And a product manager is now called a Product Owner … right? Probably not.

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