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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. Following the needed deliberations, he adopted the name Kovai.co. 2,000+ customers. 5 products. How did Kovai make it here today?

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SaaS Events You Can’t Miss in 2019

Gainsight

Build up those knowledge reserves by attending these can’t-miss conferences of 2019. SaaStr is an annual conference that brings together the best & brightest minds in SaaS. IBM Think is a four-day conference that tech junkies dream about. A conference? Gartner Catalyst Conference | August 12-15, San Diego, CA.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. Prior to joining Dialpad, I was the CEO of a speech analytics startup called TalkIQ. Voice is this last offline dataset,” he tells us. We raised about 22 million in funding, backed by Salesforce ventures.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Spendesk thinks about building its company in three stages: startup, growth, and scale. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. Nico: Of course. So at one point, you have to use multiple channels, multiple touch funds.

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eDavid and Goliath Inc.

Oren Steinberg

How can startups work with large corporations? B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. If you’re a startup or even a growth stage company trying to sell into large corporation, you lag behind larger players by sheer DNA.

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Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

Too often, startup founders spend time hoping for a miracle. And not only are they less interested in giving some unknown startup a boost, they don’t know how to sell that product effectively. Next Conference: BoS Europe, 25-26 March 2024, Cambridge UK All in all, there are no silver bullets. Unsubscribe anytime.