PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? Negative – where launches are so bad they get rolled back. These are very rare. Enter GIST.

Framework 171

Framework Weak Development Team Customer Experience User Testing 171

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. Not only will this lead to more productive virtual coffees, Slack chats, conference calls, etc., but it also exhibits great humility on your part toward your colleagues.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

ProductPlan

OCTOBER 4, 2022

You can utilize this information to help decipher their messaging and sales tactics, and their pricing. Product sits at the nexus and must be fluent in tactical and strategic competitive intelligence. Beyond scouring your competition’s websites for details, product teams have plenty of avenues to research their competitors.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

PMLesson's Ace the PM Interview

MAY 4, 2020

Enterprise Product Manager (IBM) I'm Kevin Wei, a product manager at IBM working on data integration tools. I pieced together various meetings from my work schedule to display an informative look at what product management is like at the enterprise level. As for internal messaging, we use the wildly popular Slack app.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

BrainMates

APRIL 30, 2018

Jen Marshall: An executive in a large Telco has come up with a new product idea. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. Mark Cohen (CTO): I’m gonna start crossing over into product land.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40