BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

freshtrax

MARCH 17, 2021

Conducted Research from the Other Side of the World. Utilizing online tools, localization agencies, or in person, conduct real interviews with real customers and to create local case studies. Square was able to get creative with digital tools via online interviews, surveys, shadowing, etc. So What Did Square Do to Succeed?

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Apply for this position. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. My colleagues and I will cover topics like personas, thought leadership, roadmaps and product launch. Upcoming Events: Spring 2016. The events season is upon us! Register for one or register for them all !

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. My colleagues and I will cover topics like personas, thought leadership, roadmaps and product launch. Upcoming Events: Spring 2016. The events season is upon us! Register for one or register for them all !

Research Software 60

Research Software Data Visualization Events User Testing 60

Mind the Product

FEBRUARY 21, 2017

His fourth startup NumberFour is one of the most curiously awaited product launches in 2017. In his talk he will also share what it takes to approach such a complex product as a broad platform, why he made the development of dedicated tooling a priority for NumberFour and how he plans to grow adoption of NumberFour.

Research Software 116

Research Software Feedback Software Product Research User Testing 116

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative. Both of these are valuable to product marketing.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? Negative – where launches are so bad they get rolled back. These are very rare. Enter GIST.

Framework 166

Framework Weak Development Team Customer Experience User Testing 166

Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

Customer Experience 114

Customer Experience Product Research User Testing Entertainment 114

Mind the Product

OCTOBER 2, 2018

In this talk to the MTP Engage Hamburg audience my colleague Natalie Moschner and I share some of our experiences and learnings from implementing product discovery in daily work routines, and we look at how we integrated product discovery in a firm with over 400 employees like AutoScout24. Product Discovery Basics. Let’s start.

Product Research 95

Product Research Reporting Tools Research Software User Testing 95

Gainsight

NOVEMBER 20, 2019

An approachable best-seller that will expand the way you think about applications of research. The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Mastering Product Experience in SaaS —Nick Bonfiglio, Mickey Alon, and Myk Pono [Free].

Books 80

Books Blog Feedback Software User Testing 80

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. Not only will this lead to more productive virtual coffees, Slack chats, conference calls, etc., but it also exhibits great humility on your part toward your colleagues.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

ProductPlan

OCTOBER 4, 2022

Product sits at the nexus and must be fluent in tactical and strategic competitive intelligence. The product team will tap more tactical research when working with sales and marketing to build out battle cards or hone their messaging. Market research companies may be worth considering if you’ve got some budget to play with.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Good Product Manager

APRIL 28, 2019

Three Tips for Getting More Value From Product Enhancements. Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. Foundational Behaviors of Strategic Product Management.” Jeff Lash (@jefflash) March 26, 2019.

Events 74

Events Product Research Product Management Product Manager 74

Good Product Manager

APRIL 28, 2019

Three Tips for Getting More Value From Product Enhancements. Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. Foundational Behaviors of Strategic Product Management.” Jeff Lash (@jefflash) March 26, 2019.

Events 60

Events Product Research Product Management Product Manager 60

Business of Software Conference

SEPTEMBER 7, 2022

Developer Productivity! Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. SaaS growth.

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Gainsight

OCTOBER 7, 2019

Customer success has taken the business world by storm, and not just in tech and SaaS. Top research and analyst firms, including, HBR , Forrester , SiriusDecisions , and Gartner have recognized the practice and endorsed it as a revenue-generating business discipline.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

PMLesson's Ace the PM Interview

MAY 4, 2020

To add some color to this picture, two product managers from different fields–an enterprise PM from IBM and a consumer PM from Google–share a typical day in their lives. A day in the life of Kevin Wei, an enterprise product manager. I've synced my work emails and calendar with the email and calendar app on my phone for my convenience.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

BrainMates

APRIL 30, 2018

Jen Marshall: An executive in a large Telco has come up with a new product idea. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. Mark Cohen (CTO): I’m gonna start crossing over into product land.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

The Product HQ

APRIL 20, 2024

As product managers, you have to work in a hybrid setting where you manage the strategy and act as an individual contributor. That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Guy

OCTOBER 4, 2019

But the world of product management often lacks structure. Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. As product managers, these issues come to you ad-hoc.

Reporting Tools 95

Reporting Tools Research Software Feedback Software Analytic Tools 95

Business of Software Conference

MARCH 24, 2021

Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. In 2007 I sat in a small conference room with 12 other people. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Conferences.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

ProductPlan

MAY 21, 2019

Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering. Sunsetting your product because the acquirers were far more interested in acquiring talent, technology and/or customers than the product you manage. Roadmap Tools.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Mind the Product

NOVEMBER 25, 2016

Do your research. As a starting point, ask what problem your product solves, says Long. She uses dating apps to illustrate the point: in the UK dating apps are used to meet new people, whereas in Norway they are used to vet your existing network. About the data.

User Testing 70

User Testing Research Software Product Research Software Review 70