Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. A/B testing can often kill big, existing ideas because [it] expects results quickly – and you can’t get results quickly from big, important idea changes.

Customer Experience 121

Customer Experience Product Research User Testing Entertainment 121

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Mind the Product

FEBRUARY 21, 2017

MTP Engage Hamburg will be a one-day event for 300+ product people with 4 keynotes, 12 sessions with members of the local product community, and many ways for product people to engage & learn. His fourth startup NumberFour is one of the most curiously awaited product launches in 2017. Johanna Kollmann.

Research Software 124

Research Software Feedback Software Product Research User Testing 124

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager? Should I get an MBA?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mind the Product

APRIL 10, 2020

Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. Three Types of Launch. Part of the role of a product manager is to discover and help build products that have a high market impact. Negative – where launches are so bad they get rolled back.

Framework 171

Framework Weak Development Team Customer Experience User Testing 171

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!), Upcoming Events: Spring 2016.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!), Upcoming Events: Spring 2016.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

APRIL 28, 2019

Three Tips for Getting More Value From Product Enhancements. Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. Minimum Viable Products: I Do Not Think They Mean What You Think They Mean.

Events 74

Events Product Research Product Management Product Manager 74

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. Books for Product Managers.

Books 80

Books Blog Feedback Software User Testing 80

Good Product Manager

APRIL 28, 2019

Three Tips for Getting More Value From Product Enhancements. Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. Minimum Viable Products: I Do Not Think They Mean What You Think They Mean.

Events 60

Events Product Research Product Management Product Manager 60

ProductPlan

OCTOBER 4, 2022

Your customers and prospects don’t live in a vacuum, nor can your product strategy. Product teams typically focus their competitive intelligence on features and functionality. By understanding their product strategy, hopefully, some inspiration for how your product offering can outcompete them. Take stock and assess.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

ProductPlan

FEBRUARY 14, 2023

Remote work and hybrid product teams existed before 2020, but the pandemic supercharged the transformation of many more into more distributed organizations. This requires product leaders to distinguish between healthy communication and becoming an overbearing presence despite the distance.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. While there doesn't exactly exist a "typical" day in product management, you can expect to perform certain tasks based on the stage of your product. This is where you'll write requirements and epics.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

BrainMates

APRIL 30, 2018

In April 2018, Brainmates hosted a Product Talks Sydney Meetup based on the “hypotheticals” format popularised by Geoffrey Robertson. A bright and brave cross functional team of panellists were on hand to tackle an imagined (but realistic) Product Management scenario. Clive Lam, Consultant Product Manager at Brainmates.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Business of Software Conference

SEPTEMBER 7, 2022

Developer Productivity! Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. Remote-first. What is next?

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Gainsight

OCTOBER 7, 2019

Customer success has taken the business world by storm, and not just in tech and SaaS. Top research and analyst firms, including, HBR , Forrester , SiriusDecisions , and Gartner have recognized the practice and endorsed it as a revenue-generating business discipline. We can directly correlate an input with an output or vice.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Business of Software Conference

OCTOBER 11, 2023

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product HQ

APRIL 20, 2024

Interested in finding out how to become a director of product? Becoming a director of product requires years of experience managing products and working with other product managers. That gives you the experience and expertise to get to the next level, where you start managing other product managers.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Guy

OCTOBER 4, 2019

Guest Post by: Ryan Pollack (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Andrew Hsu ]. But the world of product management often lacks structure. Customers are dissatisfied with your current product and churn at a high rate. As product managers, these issues come to you ad-hoc. I’m a structured guy.

Reporting Tools 95

Reporting Tools Research Software Feedback Software Analytic Tools 95

Business of Software Conference

MARCH 24, 2021

Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. In 2007 I sat in a small conference room with 12 other people. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. But the chances of product team members getting a life-changing windfall are pretty slim. Surviving an acquisition: 9 tips for product managers. Try it Free.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Mind the Product

NOVEMBER 25, 2016

Telenor’s VP of Product Lisa Long gave the London #mtpcon audience a valuable crash course in how to minimize these sorts of missteps when you try to take your product beyond its initial home audience. But once you’re established in one culture, how do you know what questions to ask to take your product to the next one?

User Testing 70

User Testing Research Software Product Research Software Review 70