The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. There are all kinds of ways to introduce continuous discovery habits.

Analytic Tools 315

Analytic Tools Research Software Product Research User Testing 315

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

Research Software 148

Research Software User Testing Product Research Testing 148

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Innovation Educators

APRIL 30, 2018

One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week. It is often expressed as voice of the customer, or VoC, research. Budget-minded usability testing. 4:50] What tools do you use for Voice of the Customer research?

Research Software 189

Research Software Feedback Software User Testing User Friction 189

Product Innovation Educators

SEPTEMBER 16, 2024

Two Ways to Define Innovation Jerry and Terry shared how they think about innovation: Terry: Creating a better mousetrap: This means making meaningful improvements to existing products or creating new, viable solutions that add real value for customers. Generating ideas Using various techniques to produce potential solutions 5.

Research Software 301

Research Software Feedback Software User Testing Analytic Tools 301

Mind the Product

MARCH 17, 2020

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. and at conferences across the US and Europe. Building better products.

Product Research 47

Product Research Research Software Customer Experience Feedback Software 47

Intercom, Inc.

APRIL 19, 2018

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

Research Software 192

Research Software Feedback Software Analytic Tools Customer Communications 192

Mind the Product

MAY 3, 2019

“Do you like the conference so far?” We may say “there is no such thing as a dumb question,” but in research, this isn’t true. Many product managers will say their foremost challenge is “being able to conduct proper research to validate whether the market truly needs what they’re building”. begins Prakriti Parijat of DBS Bank.

Product Research 190

Product Research User Testing Research Software Customer Experience 190

Alchemer Mobile

NOVEMBER 10, 2020

quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience. and Robi Ganguly , CEO and Co-founder of Apptentive, discussed these strategies in their keynote presentation at the Mobile On Air Conference last month. For example, Gap Inc.

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Product Innovation Educators

SEPTEMBER 30, 2024

PDMA and the Inspire Innovation Conference The PDMA, founded in 1976, is the longest-running professional association for product managers, leaders, and innovators worldwide. PDMA contributes significantly to research and knowledge in the field of product innovation.

Research Software 286

Research Software Feedback Software User Testing Technical Review 286

Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. They interview customers , run usability tests, and conduct A/B tests. Last May, I spoke at the Front conference in Salt Lake City. Resources Mentioned: Tools: Adobe Creative Suite. Google Ads.

Product Research 270

Product Research User Testing Data Visualization Research Software 270

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Mind the Product

OCTOBER 30, 2019

He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.

Product Research 173

Product Research User Testing Customer Experience Testing 173

Mind the Product

JULY 24, 2019

Mind the Product founder Martin Eriksson opened the conference by reminding us why we gather each year. We have to focus on the basics to answer this question – research, understanding our customers and their needs, and discovering what we could build that is valuable, feasible, and desirable. Mind the Platform.

Research Software 145

Research Software Feedback Software User Testing Product Research 145

Product Talk

OCTOBER 10, 2018

Last week, I was in Cleveland for the Industry Product Conference. It’s easy to focus on the new skills we need— interviewing , prototyping , testing assumptions , and so forth—but today I want to talk about the mindsets we need to become a successful outcome-driven product team. My slides and script are below.

Product Research 278

Product Research User Testing Research Software Feedback Software 278

Mind the Product

JANUARY 14, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research. Analytics. *

Product Research 214

Product Research Customer Experience Analytic Tools Research Software 214

Mind the Product

AUGUST 10, 2018

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Common Research Mistakes.

User Testing 194

User Testing Product Research Research Software Customer Feedback 194

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Product Talk

APRIL 21, 2021

Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. It’s a framework that’s been well tested and works in a lot of different contexts. We did the research. Hi, everybody.

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Mind the Product

SEPTEMBER 13, 2019

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?

User Testing 193

User Testing Product Research Research Software Customer Experience 193

Mind the Product

JANUARY 28, 2020

Nick Christakis research. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. and at conferences across the US and Europe.

Artificial Inteligence 215

Artificial Inteligence Product Research Data Visualization Research Software 215

Mind the Product

APRIL 21, 2020

Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. and at conferences across the US and Europe. and at conferences across the US and Europe.

Product Research 225

Product Research Customer Experience Feedback Software Research Software 225

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Conduct research with user surveys.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Over time it’s become more of a mixed platform. And they said, “An iOS app.” Growing a gated platform. What drove that change?

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Let’s test our assumptions. Lots of that.

Product Research 321

Product Research User Testing Research Software Feedback Software 321

The Product Guy

OCTOBER 4, 2019

And software developers and testers want to know that their time spent writing and testing code is purposeful. This article shares how I approached the problem, the solutions I’ve implemented, and the results I’ve seen. Luckily my introverted, structured, research-heavy nature is well suited to problems like these.

Reporting Tools 239

Reporting Tools Research Software Feedback Software Analytic Tools 239

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

The Product Coalition

MAY 5, 2022

As a Product Manager, I’ve built my career on building tools and experiences that not only make people’s’ lives simpler, but bring them a little joy along the way, too. First at Etsy and now at Slack, I’ve helped to grow software solutions from highly adored, niche products to household names serving millions of people every day.

User Testing 166

User Testing Feedback Software Research Software Customer Experience 166

Mind the Product

SEPTEMBER 10, 2017

I opened this year’s Mind the Product London conference by suggesting that product management isn’t actually about managing products, but about managing people. And while Design Sprints don’t give you a perfect solution or exact data, they give you more than enough information to decide what to do next. Saving Time and Money.

Research Software 172

Research Software Product Research Data Visualization User Testing 172

Mind the Product

NOVEMBER 8, 2019

Testing and learning with real people, using real software in real contexts, is the key to competitive advantage. Lean , he continues, optimises systems of work. Agile optimises software delivery – the most powerful part of this framework is that it values responding to change over following a plan.

Agile 178

Agile Research Software Product Research User Testing 178

Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Develop the product vision and expand on the strategy.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

JULY 25, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of UX researchers is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a UX researcher.

Research Software 89

Research Software User Testing Product Research Analytic Tools 89

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? February Product Conferences. We are already halfway through the shortest month of the year, but that doesn’t mean you have missed your chance at some quality conferences. What: The largest online product management conference in the world with years of digital experience.

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Research Software User Testing Product Research Analytic Tools 98