Product Innovation Educators
MAY 23, 2022
How to load up your brain with your customers’ mindset. How do you figure out what your customers want? Is your product work based on what Sales wants, what an Executive or other HiPPO wants, what your competitor is doing, some insights gained about your customers, or something else?
Userpilot
JANUARY 10, 2024
Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. Choose the appropriate research method.
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Mind the Product
NOVEMBER 1, 2017
A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop.
Ronke PM
OCTOBER 5, 2023
Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.
Userpilot
JUNE 7, 2022
Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.
Product Innovation Educators
APRIL 27, 2020
Identify the market size and trajectory. Faucet sales are significantly impacted by new home construction and remodeling, so if few homes are built, faucet sales may decrease. 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. This one is the art.
ProductPlan
JUNE 8, 2021
By helping our audience—from sales and marketing to engineering and QA—connect with the customer problem, we will drive better outcomes. The processes with IMPACT that help ensure we’re working on interesting problems include: Product discovery—Helps you better understand the customer problem and interestingly tell that story.
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