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A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. Below the opportunity space is the solution space. This is where we’ll visually depict the solutions we are exploring. Below the solution space are assumption tests.
Hello, Product Talk readers! It’s time for another installment of Product in Practice. In this series, we highlight the impressive work that forward-thinking product teams are doing. Find our other Product in Practice posts here. During her tenure as a data scientist, Lisa built two predictive products. Tweet This.
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
And this is not just an empty excuse—most product people’s calendars are packed. As Teresa writes in Continuous Discovery Habits, “The hardest part about continuous interviews is finding people to talk to. One of the tactics Teresa recommends is recruiting participants while they’re using your product or service. Tweet This.
Three phases of pricing for product managers. A lot of product managers are not very involved in pricing decisions. Our guest, Ben Malakoff, learned how to price products and in this interview he shares what you’ll need to know to be part of pricing decisions, increasing your influence. 6:39] Market Research.
Guest Post by: Jessica Waite (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Radhika Nayak]. As a product manager you prep, plan and execute. You spend months in discovery carefully understanding the customer, the business needs, the software requirements and how to execute it all. No, this is not a bad joke.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
Listen to the audio version of this article: [link] 1 Complement Scrum with a ProductDiscovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
I’ve been thinking about the challenges of managing product teams by outcomes. So I started to wonder: How do we empower product teams? How do managers monitor and provide feedback without dictating and controlling? But before we get to those questions, let’s first explore why managing product teams by outcomes matter.
Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Why do I need a framework? Quarterly Objectives.
I’ve never felt compelled to write a rebuttal before, but Amanda Hoover’s recent article, “ Product managers rule Silicon Valley. Not everyone is happy about it ,” misses the mark on what product management truly entails. The reality of product management is far from the commanding caricature the title suggests.
Learn what sets successful product management teams apart. Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. For several years, our guest has conducted the Study of Product Team Performance. 13% in consumer products.
Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. A great way to do this is to mentor and coach people.
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?
How product managers can make innovation everyone’s job. He is Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD. His research centers on innovation and how organizations innovate. Summary of some concepts discussed for product managers. [1:49]
If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. For many mobile product managers, their biggest goal is to create a realistic product roadmap and hit key milestones on time. Go beyond NPS as a core KPI.
How product managers can get their teams on the same page. This podcast is getting a new name—Product Masters Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Masters Now. Summary of some concepts discussed for product managers. [2:30]
It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.
Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.
Wireframes are often underused in the product development process but, as I’ll explain in this post, they can be invaluable in facilitating communication and knowledge transfer. Using pen and paper to sketch out concepts and designs for software began with the birth of the graphical user interface (GUI) in the 1980s.
Wondering what tools you should have in your PLG tech stack to guarantee business success? Successful SaaS companies don’t rely on a single tool doing all the work to drive product-led growth but a multitude of tools specializing in different tasks simultaneously.
Insights on product strategy and customer research for product managers. Today we are looking at product management work through the eyes of a CEO, exploring several topics together. The CEO joining us is Matt Young, CEO of UserVoice, the first productfeedback and researchtool for software companies.
By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. Generative AI is a potent tool for content creation and data generation since it can generate new data with some originality by learning from existing data.
The Most Trusted Custom Software Development Companies in Poland Are you looking for a reliable software development partner for your business? Hopefully, this list of the top leaders in the software development industry in Poland will help you make the right choice. The modern world is now built on software. Boldare Min.
Great Question is an all-in-one customer researchplatform that makes it easy to build a panel of customers, schedule research studies (surveys, interviews and prototype tests), send incentives, and synthesize and share insights. Scalable customer feedback approaches. Ned Dwyer, Founder at Great Question.
People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.
Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss). If you’re looking to make some quick improvements that will go a long way, surveys and reviews will help you to address obvious pain points.
Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?
Using an Innovation Stage-Gate – for product managers. Summary of some concepts discussed for product managers. [1:13] Principles related to how you innovate: Lean Learning Loop—a business experiment to test a hypothesis. Minimum Viable Product—minimum prototype used in the experiment or as an early product.
Our team is building a product for just one person. Eric is a senior developer at a medium-sized software company. Eric loves coding and is passionate about new products. This is a brief of the persona built for one of our products. This is the benefit of having a persona for a product. What is a Product Persona?
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. The top challenges of product management.
How do you create in-appsurveys that give the user sentiment insights you need to build valuable products? We kick off by discussing the benefits of in-appsurveys and exploring their different types. TL;DR In-appsurveys are short questionnaires used for collecting feedback from users.
How to become an emotionally fit product leader We are talking about mental health for product managers and leaders—specifically product managers moving into leadership roles and those who are already in leadership roles. Summary of some concepts discussed for product managers [2:55] What is emotional fitness?
It’s no secret that Product Talk is built on the foundation of continuous discovery. Yes, all of the content we create—whether it’s this blog, the Product Talk Academy courses , the community , or the Continuous Discovery Habits book—focuses on the various facets of continuous discovery.
As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.
Busting Complexity For Product Managers Photo by Pavel Neznanov on Unsplash The days of the Colored Markers and huge whiteboards are long gone. The Concept Map Target Audience: Product Teams and Leadership Intent: Sharing Vision and presenting the concept for acceptance The concept map helps you illustrate and present, well, a concept.
If you can maximize your team’s productivity, you can help more customers at lower costs. That’s why at Zapier , the tool that connects more than 2,000 apps, they’re balancing efficiency with a different measure of success: customer outcomes. Customers] just want to use the solution. Are they using the product more? .
This is a guide for UX and research practitioners who have either newly joined an organization that’s using the Agile methodology, or their current product development is adopting Agile for the first time and they’ve been told to “make UX research happen in this new fangled process immediately please!” . What is Agile?
According to research done by Business Acumen Institute , 62% of people who work within the information technology ecosystem are working on projects that don’t contribute to the business goals of the company. These issues appear when people acquire systems that don’t meet the needs of a supported operating department.
Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Perhaps that’s why some research experts say, “Data is the new currency.” While flying from the U.K. to the U.S.,
In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).
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