The Product Guy

JANUARY 17, 2025

Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Navigating Pushback Resistance to experimentation is a common challenge for product managers.

Data Visualization 195

Data Visualization Customer Feedback Feedback Software Analytic Tools 195

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Guy

MAY 30, 2019

Which change in users’ behaviour do we want to drive? Hypotheses are only useful if we test them (with customers), to validate or discard them. As a team who decides to research which new features to develop, we first want to define our business outcomes and key results (OKR), together with our problem statement.

User Testing 384

User Testing Product Research Customer Experience Data Visualization 384

Product Talk

DECEMBER 18, 2024

Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.

Product Research 238

Product Research Research Software Analytic Tools Feedback Software 238

Mind the Product

OCTOBER 13, 2020

Talking to users is easy. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. Talking to users is easy.

User Testing 195

User Testing Customer Experience Product Research Research Software 195

Userpilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customer feedback directly within your product.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Mind the Product

SEPTEMBER 13, 2019

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?

User Testing 193

User Testing Product Research Research Software Customer Experience 193

Alchemer Mobile

NOVEMBER 10, 2022

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. But in truth, there’s never been a better time.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Talk

JANUARY 24, 2024

The foundation of continuous discovery is weekly touchpoints with customers. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? What do you do about discovery if your product is so new that you don’t have any customers yet?

Research Software 285

Research Software Feedback Software User Testing Customer Experience 285

The Product Guy

JANUARY 7, 2025

A Story to Start During my time consulting with a Fortune 500 financial services company, I encountered a significant challenge they faced with the rollout of a digital platform aimed at streamlining client account management. Or consider a fitness goal. Picture a neighborhood struggling with low engagement in public events.

Feedback Software 150

Feedback Software User Testing Weak Development Team Customer Experience 150

Productside

MARCH 3, 2025

In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. How do I make a difference?

Product Research 177

Product Research Feedback Software Product Management Product Manager 177

Arkenea

FEBRUARY 23, 2025

Now’s the time to iterate. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Product Talk

JUNE 5, 2024

How can product trios work with user researchers? If your company is committed to user research and you have the luxury of having a user researcher embedded on each of your teams, you probably want to include them in most of your discovery decisions. They interview customers together.

Product Research 296

Product Research User Testing Research Software Customer Experience 296

Intercom, Inc.

FEBRUARY 3, 2022

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. In fact, he says the customer experience has never mattered more.

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

Mind the Product

JUNE 24, 2020

Over the course of lockdown, how we maintain relationships with our nearest and dearest has been tested. But Fabrice des Mazery, CPO at Thiga, suggests the skills we’ve honed during this time can actually be useful in building relationships with our customers. What drives our motivation? * Like our theme music?

Customer Experience 198

Customer Experience User Testing Product Research Customer Feedback 198

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Boston Consulting Group estimates that 70% of digital business transformation projects fail. When the product met users’ expectations, the entrepreneur continued to develop its functionality.

User Testing 158

User Testing Feedback Software Product Research Research Software 158

Mind the Product

MARCH 17, 2020

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?

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Product Research Research Software Customer Experience Feedback Software 47

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Why bring this up?

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Roman Pichler

SEPTEMBER 11, 2023

I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.

Reporting Tools 387

Reporting Tools User Testing Customer Experience Product Research 387

Product Innovation Educators

JULY 22, 2024

Two hours is not a big time commitment, and it helps you get a group of stakeholders all together to solve a problem. Get to Know Your User (30 minutes) First things first – who are you solving for? This step is all about understanding who your user is. ” Perhaps users are spending a lot of time on manual tasks.

User Testing 301

User Testing Data Visualization Research Software Feedback Software 301

Mind the Product

MARCH 2, 2021

One of the key things to do in any product lifecycle is to review if it’s meeting your user’s needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD [.]. Why consumers hire and fire products to make progress.

Customer Experience 222

Customer Experience User Testing Product Research Feedback Software 222

Mind the Product

OCTOBER 25, 2019

In this keynote from #mtpcon London, Henrik Kniberg , an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Henrik explains that in our jobs we need to make products that delight users and achieve an impact.

User Testing 176

User Testing Customer Feedback Customer Experience Product Research 176

Intercom, Inc.

APRIL 5, 2018

If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. In her five years there, she helped take Duolingo from 3 million users to more than 200 million. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. Target customer 2.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Mind the Product

JANUARY 14, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

Product Research 214

Product Research Customer Experience Analytic Tools Research Software 214

The Product Guy

JANUARY 8, 2019

The day we reached 200 daily users was a critical milestone – more a psychological one for me personally than anything else. Local businesses paid us to be on our website, and people told us that it saved them time. We refined the message and added features important for our partners and users. A story of one failure.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

The Product Guy

JULY 4, 2019

I discovered that I must research and understand the entire system and process, problem solve with my team, and share lessons learned. My career started at Hewitt Associates which was a human capital and management consulting firm that operated 500 offices in 120 countries. Background.

Research Software 384

Research Software Product Management Product Manager Systems Review 384

Mind the Product

APRIL 21, 2020

We’ve heard it again and again – these are odd times; we’re not working remotely, we’re working during a crisis; this is not the new normal. You’re not working the same way, and your customers have different needs than they did a month ago. Customer Discovery. Remote Working. Adapting to change.

Product Research 225

Product Research Customer Experience Feedback Software Research Software 225

Product Innovation Educators

DECEMBER 6, 2021

He is Howard Tiersky, author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance. He founded FROM, a digital transformation agency, which has won over 100 awards for user experience design, including for their work redesigning the Avis app which is now ranked by J.D.

Customer Experience 257

Customer Experience User Testing User Friction Research Software 257

Mind the Product

MARCH 23, 2021

Are you leaving money on the table, or are you scaring away potential customers? The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product.

Customer Experience 218

Customer Experience Product Research Strategy Feedback Software 218

Mind the Product

APRIL 6, 2021

For most of us, the way that we conduct user research has been different during a year of lockdowns. Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. Remote research. Recruiting across regions.

Product Research 149

Product Research User Testing Research Software Customer Experience 149

Userpilot

MARCH 5, 2025

Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Mind the Product

MARCH 24, 2020

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. The Product Experience is hosted by Lily Smith and Randy Silver. Examples, featuring Badi, Verve and AirBnB. Talk to us.

Product Research 170

Product Research User Testing Testing Customer Experience 170

Product Innovation Educators

SEPTEMBER 25, 2023

With us is the creator of Instafloss, serial inventor, and two-time founder, Eli Packouz. At the time I had already founded a company, and we had come out with seven products. If we break down the first problem, there are three reasons people don’t floss: It takes too much time. And it’s difficult to do correctly.

User Testing 319

User Testing Product Research Customer Experience Customer Feedback 319

Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. What is customer segmentation? This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184