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Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Product Talk

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Tweet This Ask Teresa: Who counts as a customer? Customers can vary depending on your company and product. Tweet This Let’s look at a few common scenarios.

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User Needs Analysis Example to Help You Identify Customer Needs

Userpilot

Have you been struggling to engage users and keep them coming back to your product? Or are you looking for ways to expand your user base to new demographics? In either case, using a product analytics tool to perform user needs analysis is the way to go. Userpilot can help you track in-app user activity and collect user feedback.

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User Research Interviews – Robert Chokr on The Product Experience

Mind the Product

Talking to users is easy. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. Talking to users is easy.

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UX Consultant Career Path

Userpilot

Starting a career as a UX consultant requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for UX consultants, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Review customer feedback surveys. Revitalize QA as champions.

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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

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User Experience Analytics in SaaS: Tools, Data Collection & More

Userpilot

User experience analytics is one of the secret ingredients for boosting SaaS growth. This ensures your product remains enjoyable for users, boosting retention and loyalty. The data obtained is useful for user journey mapping and creating in-app experiences that make customers want to stick.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.

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Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. How to assess customer value. August 11, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

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Product Development Demystified: Launching Faster with Confidence through Human Insight

Speaker: Kandice Durden, Senior Solutions Consultant

Approximately 50% of product budgets are allocated to reworking and optimizing post-launch experiences. It’s time to take the guesswork out of product development by putting your customers at the center of your decisions!

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Instead of planning for either discovery or delivery, we can use experiments—for all our work. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love. How delivery differs from discovery in practice. How to reframe discovery as the experimental loop.