Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Boston Consulting Group estimates that 70% of digital business transformation projects fail. When the product met users’ expectations, the entrepreneur continued to develop its functionality.

User Testing 131

User Testing Feedback Software Research Software Product Research 131

Alchemer Mobile

MAY 7, 2020

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. But in truth, there’s never been a better time.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. – How should we price and position our product?

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The expert speakers at Product Drive 2023 will answer these and many more questions.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Userpilot can help.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Bain Public

DECEMBER 20, 2022

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

User Testing 52

User Testing Product Marketing Marketing Wireless 52

The Product Coalition

DECEMBER 11, 2023

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

Analytic Tools 98

Analytic Tools User Testing Customer Experience Research Software 98

Userpilot

JANUARY 19, 2021

Customer engagement plays a critical role in your company’s growth and depends on your customer experience. As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What is Customer Engagement? Table of Contents.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. What Is User Engagement?

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Userpilot

JUNE 12, 2024

TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. They can be likened to visionary architects who blueprint every aspect of a SaaS product launch. One of the biggest factors influencing your salary is your experience level.

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Userpilot

OCTOBER 31, 2022

Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. Why are user personas important?

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

User Testing 113

User Testing Customer Experience Product Strategy UX 113

The Product Coalition

DECEMBER 13, 2021

In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability. The framework provides a platform to keep the pace of sustainability for a longer time than quick failure.

Framework 153

Framework Startups User Testing Onboarding KPIs 153

Usersnap

JUNE 2, 2022

Customers want good products and services, of course, but do you know what else they want? Recognizing and improving upon this customer feedback is where a CES survey comes in handy! Recognizing and improving upon this customer feedback is where a CES survey comes in handy! What you can expect ????

Product Research 52

Product Research Customer Experience User Testing User Friction 52

Userpilot

JUNE 17, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product launch manager. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches User Testing Analytic Tools Feedback Software 52

Product Management University

JUNE 3, 2024

Test my theory and go ask 10 different people for the best way to improve user adoption. By default, customer value becomes secondary when our own goals are the starting point for product priorities. Nothing is more damaging to our credibility, both internally and externally, when we deliver things customers don’t value.

Weak Development Team 130

Weak Development Team Product Management Product Manager User Testing 130

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 74

Analytic Tools Research Software User Testing Customer Experience 74

Userpilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. Whether good, bad, or something in between, the sum total of the interactions a customer has with a product can be described as their "product experience."

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 98

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery?

Product Research 256

Product Research User Testing Research Software Software Engineering 256

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

Naming 134

Naming User Testing Feedback Software Weak Development Team 134

Mind the Product

APRIL 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

User Testing 113

User Testing Product Marketing Research Software Marketing 113

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is product monetization? What should pricing changes be based on?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

MAY 1, 2024

Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky? Lenny is a newsletter writer, podcast host, angel investor, and product consultant. If you haven’t already, ensure you speak with 5 to 10 potential customers this week.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

JUNE 27, 2024

Embarking on a career as a product specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product specialist. For instance, you can pursue an internship in market research or work as a sales rep.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 146

Product Research Customer Experience User Testing Entertainment 146

Andrew Chen

JUNE 21, 2018

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Brand marketing is great, but it should be layered on later. The greatest consumer products in recent years slogged through years of obscurity.

User Testing 102

User Testing Branding Startups Customer Experience 102

Userpilot

JUNE 20, 2023

Looking to level up your user onboarding knowledge with onboarding books? An exceptional user onboarding experience can make all the difference for your SaaS company's growth. In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

APRIL 30, 2024

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Let’s look at each of his books in detail.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Books 105

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

User Testing 112

User Testing Customer Experience Webinar Consulting 112

Userpilot

JUNE 27, 2024

Starting a career as a product specialist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

Userpilot

JANUARY 25, 2022

If you’ve released an innovative new product update, you may need to study the art of new feature onboarding before your customers want to use it. Sometimes they won’t know where the new feature is; other times, they might see it, but not appreciate why it’s valuable to them.

Research Software 98

Research Software Customer Experience User Testing Product Research 98

The Product Coalition

MARCH 27, 2022

How can you tell if it’s time to push harder, or should you let things move at their own pace? It adds color to my kitchen, it made me clear the table from other stuff so that it stands out, and every time I look at it I’m filled with joy. These rounds take time. We all want results, and the sooner the better. But some things?—?especially

Customer Experience 139

Customer Experience Product Research User Testing Data Visualization 139