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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood.

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Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.

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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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Scaling Customer Obsession In Your Organization, Part 3: Engagement

The Product Coalition

When a company is first starting out, one of its main goals is to find the right product-market fit. and actively engaging their customers to find that fit. But what happens once the fit is achieved? It’s also the right time to add a dedicated customer research leader.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.

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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

Time goes by, runway decreases. If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? It also teaches you the importance to talk to the right niche for your product. ?? No one has the time to read them.

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. But in truth, there’s never been a better time.