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Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Product Talk

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Tweet This Ask Teresa: Who counts as a customer? Customers can vary depending on your company and product. Tweet This Let’s look at a few common scenarios.

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UX Consultant Career Path

Userpilot

Starting a career as a UX consultant requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for UX consultants, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Leveraging Voice of Customer Data: Turning Objections into Sales Opportunities

Alchemer Mobile

This isn’t a matter of luck or guesswork – it’s the power of Voice of the Customer (VoC) data in action. Customer experience initiatives offer invaluable insight into your customers’ preferences, pain points, and expectations.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. What made that buying experience so enjoyable? I was a pre-sales solution consultant in my first software job. Here’s how to do it. The first is table stakes.

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How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

They also know that users suffer from several problems which range from fake certainty about the solution to not even knowing what they want. In this webinar you will learn: The problems with deciding for the users or other interested people. How to decide what problems the organization wants to solve for which users.

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Best Resources for UX Consultants

Userpilot

This guide will introduce you to the best resources available for UX consultants, providing you with a curated selection of valuable materials to enhance your skills and knowledge. A UX consultant assesses and refines digital products to ensure they are user-friendly and meet business objectives. What does a UX consultant do?

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UX Consultant Salary [+ Resources to Advance]

Userpilot

Understanding the salary range for UX consultants is crucial whether you’re entering the field or looking to advance your career. In this guide, we’ll provide an overview of typical UX consultant salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career.

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The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. It's time to look within: at your employees' relationships with each other, and with the company.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Review customer feedback surveys. Revitalize QA as champions.

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Improve Onboarding with User-Centered Design

Speaker: Dr. Kate Wolin, Founder, Circea

As consultations are being digitized, so are the process in which new patients are processed and appointments are being scheduled. Practices with compelling onboarding experiences are the ones who will ultimately succeed in the pandemic area and beyond.

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Drive Employee and Customer Satisfaction with SLAs

Speaker: John Goodman, Vice Chairman, CCMC, Customer Care Measurement & Consulting

Technology has elevated every aspect of the customer journey. All aspects that is, but one: customer complaints. Too often, CSRs use technology as a crutch rather than a tool, and it's starting to show--57% of customer rage results are technology-based. and master customer rage for an insightful webinar on September 23rd.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use. We'll provide examples as well as tangible tips for building customer empathy without delaying your design process. Save your seat today!

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Instead of planning for either discovery or delivery, we can use experiments—for all our work. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love. The world is still in upheaval—and no one has a crystal ball to know when we should plan more in depth.

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Product Development Demystified: Launching Faster with Confidence through Human Insight

Speaker: Kandice Durden, Senior Solutions Consultant

Approximately 50% of product budgets are allocated to reworking and optimizing post-launch experiences. It’s time to take the guesswork out of product development by putting your customers at the center of your decisions!