Remove Consulting Remove eBook Remove Product Research Remove Product Strategy
article thumbnail

The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

article thumbnail

Product-Led Growth Is a Misleading Name

The Product Coalition

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well.

Naming 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Before You Deem Your Product a Failure, Check Your Target Audience

The Product Coalition

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

article thumbnail

3 Blind Spots in Your Product Leader Interviews (Company Side)

The Product Coalition

Hiring a product leader is never easy. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. That’s what the word ‘product’ meant to most of them.

article thumbnail

Some Things Simply Take Their Time

The Product Coalition

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. Here are 3 such examples.

article thumbnail

Three Signals That Your Customers Are Ready for You

The Product Coalition

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. Here is what to look for. It’s pivot time.

article thumbnail

How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.